Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
How to increase the ROI of retargeting campaigns
98% of users don’t convert on their first visit Despite the once common misconception that retargeting was best left for consumer e-commerce sites,…
European Court of Justice makes browsing the internet legal
In a decision laced with a surprising amount of common sense, the European Court of Justice (ECJ) has ruled that internet users don't break copyright…
Mary Meeker internet trends report 2014 published
One of the best ways to understand how the internet is developing is to read Mary Meeker's Internet Trends report. The annual report is seen as one…
Data protection legislation causing uncertainty for businesses
After all these years talking about data protection, you'd have thought that there would be a clear consensus of how companies should process…
Are we going to swap impressions for hours when buying online ads?
Buying online adverts by impression is a tricky business. In fact, the IAB has only recently defined what "impression" should mean: they said that…
Google Panda 4.0 rollout
Over the last few days, Google has been rolling out version 4.0 of the Panda algorithm. The Panda algorithm originally caused panic amongst some…
LinkedIn tools to support content marketing campaigns
LinkedIn recently launched a couple of tools - the Content Marketing Score and Trending Content. Trending Content aims to help marketers understand…
Negative SEO
Recently I've been asked "what is negative SEO" by a couple of clients, so thought it would be worth posting a brief overview. Search Engine…
New guidance on blogging for UK-based campaigns
The Committee of Advertising Practice (CAP) has published new guidelines for bloggers, explaining what is acceptable under regulations that prevent…
Google to encrypt keyword data for paid clicks
A couple of years ago, Google started "hiding" the keywords used when someone visited your website as the result of a search and a click on an…