Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Biggest European PR Mistakes US Brands Make
Let’s get straight to it. Europe consists of 51 countries and 23 official languages (not to mention the additional 60 unofficial languages), many…
Preparing your CEO for European Media Interviews
Cultural differences across Europe can have a significant impact on your European PR strategy, and research conducted by the Public Relations Global…
Four Things to Consider When Doing Technology PR in Europe
For many US tech brands that have mastered their homeland, the next big frontier is often Europe. But how many of these companies actually see…
3 Tips for Managing the Changing B2B Buyers Journey
The modern day buyer has far more control over their purchase journey than the vendor has over the selling cycle, a shift in dynamics that has…
The Latest B2B Tech Trends to Watch
As the technology available to marketers continues to grow at an unprecedented rate, it becomes more and more challenging for brands to identify…
The Top 10 Changes in B2B PR Over the Last Decade
The driver behind effective PR remains the same as it did 10, 20 even 30 years ago: strong messaging and quality writing. So what exactly has changed…
7 Changes in B2B Tech Marketing
The emergence of digital has resulted in significant changes in B2B tech marketing, and there has been a subsequent shift in the way marketers are…
21 Marketing Tips and Takeaways from Inbound 2015
Boston; home of Fenway Park, the Freedom Trail, too many Dunkin Donut’s to count and HubSpot’s annual Inbound Conference. Having returned from…
Extend Social Media Ad Reach With Twitter Audience Platform
Twitter recently announced that its Twitter Publisher Network has been renamed Twitter Audience Platform, and will now enable advertisers to create…