Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Google ad-placing service announces deal with Facebook
Facebook’s market share of ad-revenue anticipated to see three-fold increase Facebook has well and truly taken a U-turn, with Google’s ad-placing…
Understanding the B2B Buyers’ Journey: Infographic
72% of buyers will visit Google three times during their buyer journey The “buyer’s journey” is something that is constantly being referred to within…
Improve Your ROI by Getting Creative with Geo-Targeting
Standard geo-targeting using city, state or Zip code declined from 64% to just 13% in 2012, but campaigns that leveraged precise geo-targeting…
New Napier tip sheet explains tactics to increase open rates
We've just published a new tip sheet that describes how to increase your email open rates by getting your subject line noticed. Marketers are often…
Will Adblocking kill publishing?
Use of Adblocking growing at a rate of 43% per year There is a scary report from PageFair, which predicts rapid growth in the use of Adblocking…
Google Launches New AdWords Feature: Paid & Organic Report
Organic Listing Improved Paid Click Rate by 64% If you haven’t heard already, Google has introduced a new feature in the form of a paid and organic…
twitter launches related headlines
55% of B2B professionals search for information on social media* twitter has launched their 'related stories' feature. This will show sites that have…
UBM plans for the future
Revenue fell by 11% in first half of 2013. Online revenue fell by 4%. There's a great article in theMediaBriefing about UBM's plans to invest…
The rise of Flipboard as a marketing tactic
6 Billion Pages Flipped a Month on Flipboard Prompted by the success of its user-created social magazines, Flipboard is no longer solely a mobile app…
LinkedIn Launches Sponsored Updates
60% of LinkedIn users have clicked on an ad on the site LinkedIn is about business, business is promoted by marketing, and marketing is all about…