Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The rise of Flipboard as a marketing tactic
6 Billion Pages Flipped a Month on Flipboard Prompted by the success of its user-created social magazines, Flipboard is no longer solely a mobile app…
LinkedIn Launches Sponsored Updates
60% of LinkedIn users have clicked on an ad on the site LinkedIn is about business, business is promoted by marketing, and marketing is all about…
Marketers can no longer neglect mobile advertising
Global Mobile Ad Revenue Up by 82.2% Smartphone growth may well be slowing down in some developed markets, but the growth of mobile advertising is…
If brands don’t self-regulate, the FTC will…
Native Ads are Growing 39% a Year*, But 57% of Consumers Consider Them to Be Misleading Digital changed marketing. But you already knew that.…
Keywords for killer subject lines: infographic
“Alert” and “Breaking” will boost your open and click through rates by up to 77.6% Words matter. More specifically, words in your email subject lines…
Facebook introduces clickable hashtags
10.1% of tweets have at least one hashtag in their text while 20.8% of retweets contain a hashtag* Perhaps you’re already an avid supporter of…
Desktop site? Don’t expect to see it in Google’s mobile SERPs!
6% of the visits to Napier's website in the last year were from mobile devices Google is getting tough on websites that don't offer a mobile version…
D11 presentation on internet trends
15% of internet traffic is to/from mobile devices Interesting presentation from KPCB at D11 on internet trends. Whilst it inevitably focussed on…
Silverpop releases email benchmarking study
The average open rate for emails about Industrial Manufacturing & Services is less than 18% We often get asked by clients to rate their email…
Salesforce acquires ExactTarget
$2.5Bn for email marketing! I'm pretty sure users of Salesforce.com will be smiling after the acquisition of ExactTarget: perhaps finally Salesforce…