Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Cookie laws in Netherlands and Poland
Poland and the Netherlands have both passed legislation to implement the EU's "cookie directive". Whilst Poland takes a relaxed approach that is…
The death of unbiased technology journalism?
i think every technology marketer should read Jim Turley's excellent article Consider the Source. It's the best analysis of the impact of the growth…
Will we start seeing paywalls for trade media?
Some interesting research by Simon-Kucher & Partners suggests that 90% of online content will be held behind a paywall in three years' time. It's…
Google launches tools to uncover effectiveness of mobile advertising
Google continues to work hard to grow its mobile advertising revenue, launching a suite of tools to help advertisers assign a value to their mobile…
Google Translate now offers a phrasebook
Google has just added the capability to create your own custom phrasebook for translations. Does this mean the end of the translation business? Of…
“Get a sense of humour” to become copyright defence in the UK
Many countries, including the USA have an exemption to copyright law that allows parody, caricature and pastiche. Without these exceptions the world…
Does the pressure to be the first to publish reduce the quality of reporting?
How easy it is to place a fake story in the tech news? Pretty straightforward if you believe the gamer who started the rumours about an "X-Surface"…
Can publications make money by going digital? Computer Weekly did!
There is a great interview with Bryan Glick, Editor in Chief of Computer Weekly on The Media Briefing Website. In April 2011 the publication…
LinkedIn overtakes twitter as most popular social media platform for B2B
The recent report from the Content Marketing Institute (CMI) and MarketingProfs, The 2013 B2B Content Marketing Benchmarks, Budgets and Trends –…