Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Germany implements EU cookie laws, but finds the “hardly enforceable”
It's hard enough to comply with data protection legislation across Europe, and this situation is made worse by the complexity of some laws. A recent…
Why did B2B publishers fail to create the next generation of online content?
There's a refreshingly honest interview with Frank Anton, vice chairman of US publisher Hanley Wood on journalism.co.uk, where he admits that B2B…
ASA rules against native advertising
Native advertising is all the rage: if you can make an advert look like editorial, then it will be so much more effective. It's fantastic, apart from…
Forget royalty-free, Getty Images opts for simply free
In a very interesting move, Getty Images has decided that threatening small organisations that use its copyright images without payment isn't working…
Facebook competes for B2B marketing spending
In a move that will see them compete more directly with LinkedIn, Facebook has upped its game by allowing advertisers to target users through more…
Gmail Adds Unsubscribe Button: Implications for Marketers
Google has rocked the marketing world once again by adding a more prominent “unsubscribe” feature to Gmail. The button will appear at the top of the…
Linking to free content is legal in Europe!
You may have thought it was obviously true, but the legality of linking to other people's content on the Internet has only just been established in…
What makes a successful video?
Video is increasingly important for B2B Technology publications, so I was delighted when Ian Poole or Radio-Electronics.com was kind enough to pass…
B2B marketing trends: what to expect in 2014
Do you wonder what changes we'll see to the way people do marketing this year? We've put together a slideshow presentation about the 10 things that…
Youtube: no cheating allowed!
It's a well-known fact that popularity drives video views on YouTube. Many people have found ways to artificially inflate the number of video views…