Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
IAB gives advice for post-cookie world
The IAB has released a white paper titled ‘Privacy and Tracking in a Post-Cookie World’. The white paper highlights the over-reliance on cookies,…
The top 5 IT industry trends for 2014
Whilst we are well into the New Year, it's still earlier enough to consider the trends that will drive our marketing campaigns for the next year.…
Top 3 Marketing Trends of 2014
52% of executives view business related videos on YouTube every week With 2014 drawing to a close, you can most definitely expect to see the usual…
twitter launches Promoted Tweets for retargeting campaigns
twitter will now allow Promoted Tweets to be targeted to people who have previously visited a brand's website. The remarketing (or retargeting) is…
CIPR launches best practice guide for social media campaigns
The CIPR has launched a best practice guide for marketers running social media campaigns in the UK. With the attorney general warning that some…
Google ad-placing service announces deal with Facebook
Facebook’s market share of ad-revenue anticipated to see three-fold increase Facebook has well and truly taken a U-turn, with Google’s ad-placing…
Understanding the B2B Buyers’ Journey: Infographic
72% of buyers will visit Google three times during their buyer journey The “buyer’s journey” is something that is constantly being referred to within…
Improve Your ROI by Getting Creative with Geo-Targeting
Standard geo-targeting using city, state or Zip code declined from 64% to just 13% in 2012, but campaigns that leveraged precise geo-targeting…
New Napier tip sheet explains tactics to increase open rates
We've just published a new tip sheet that describes how to increase your email open rates by getting your subject line noticed. Marketers are often…
Will Adblocking kill publishing?
Use of Adblocking growing at a rate of 43% per year There is a scary report from PageFair, which predicts rapid growth in the use of Adblocking…