Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
How to secure coverage in the business press–new tip sheet
Whilst the main audience for a B2B technology campaign is usually the technical decision-makers who buy the product, in practice there are many…
Will Google really stop linking to French online publications?
The French are getting excited over the threat from Google to stop linking to French media websites in protest against legislation that would force…
Digital distribution of magazines gains momentum as Newsweek decides to close print edition
Wow! What a week it was for the proponents of "the death of print". Firstly the Guardian is forced to deny the rumours that they are…
IDG looks at customer engagement in the IT sector
I've been talking to clients about the recent IDG report on customer engagement, and am still surprised to find that some of the findings have the…
Competitions with prizes made easier in France
After the European Court ruled on 14 January 2010 that "a local law cannot prohibit, whatever are the circumstances, commercial practices…
Another SEO tactic bites the dust as URLs become less important
Despite the cries of pain from some publishers over the Panda and Penguin changes to the Google algorithm, the search giant continues to make changes…
How to promote your event with social media
B2B marketing professionals understand that social media isn't just for consumer marketing and are including this new channel in their marketing mix.…
WOMMA updates their guidelines for using social media
My MBA dissertation was about Word-of-Mouth marketing in technology, so I was interested to see how the Word of Mouth Marketing Association (WOMMA)…
New white paper–Email Marketing Success
We've conducted several research studies in partnership with the University of Chichester to understand how to create more effective email marketing…
UBM puts data division up for sale, continues to scale back focus on magazines
The Telegraph reports that UBM has put its data division up for sale, as it continues to move its focus away from magazine publishing. This could…