Evaluating PR campaigns is difficult! Marketing managers spend huge amounts of time and effort, but when the order arrives it’s often the sales team that gets the glory! Our SlideShare presentation highlights the different approaches you can use to evaluate PR campaigns and demonstrate their impact. It concludes that you might already know the best way to evaluate your results.

For more information on demonstrating the impact of PR, send us over an email to mike@napierb2b.com and we can arrange a chat.