After reading “The 2017 Big Book of Webinar Stats”, we decided to share what we thought were the most interesting facts and figures, to help you determine whether webinars can really help you.

If you are thinking of running a webinar, check out our blog post for webinar hints and tips.

Why use a webinar?

Webinars are quickly becoming vital in the B2B industry, with 73% of B2B marketers and sales leaders saying that a webinar is the best way to generate high-quality leads. Research has revealed that the top objectives for webinars are: customer training and on-boarding at 31%, and marketing and demand generation at 29%. It was also revealed that a massive 61% of B2B companies hosted webinars in 2017.

Webinars are also a great way to attract a wide range of people and reach out to a wider target audience. The success of previous webinars is driving more investment, and 57% of marketers have suggested that they plan to increase the number of webinars they produce next year.

Who’s using them?

Webinars are used widely by a range of companies, and work across a large amount of industries. The software and technology industry produced 26% of webinars throughout 2017, with the financial services sector following with 12%. Surprisingly,  the advertising, marketing and PR sector only produced 3% of webinars, something that is expected to change as webinars gain  momentum.

How many webinars are the right amount?

The report revealed that the average number of webinars a company delivers per year is 23, with the number varying according to what is best suited to your business and the resources you have on offer.

It seems that there is no correct answer to this question, as often webinars are planned strategically and aligned to important business goals. As such, the education sector averaged 27 webinars in 2017, while the advertising, marketing and PR sector produced 23.

However, churning out the most webinars doesn’t mean you are the best, as it is the quality of the content and how you engage with your audience that determines whether your webinars are successful.

Please click here to download and read the full book.


We know it can be difficult to know where to start with Webinars… so why not find out how Napier can help you?