Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast Interview with John Harrison – Schaffner
John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power…
A Napier Webinar: How B2B Advertising Works
In our on-demand webinar 'How Business-to-Business Advertising Works', we explore the world of advertising, sharing how marketers can make their…
9 Ways to Target the Right Audience with Segmentation
This blog is about segmentation, i.e., how to ensure that you target the right audience with your B2B marketing campaign, and ensure you make better…
A Napier Podcast Interview with Thomas Lewis – Semiconductor Marketing Leader
Thomas Lewis, an experienced semiconductor marketing leader explores the challenges of building integrated marketing campaigns in technical…
Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics
Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this…
Leadtail – How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients
Mike recently appeared on the Leadtail podcast, where he talked about PR as a strategy, lead generation, and the benefits of content repurposing. He…
A Napier Podcast Interview with Masha Petrova – Nullspace
Masha Petrova, CEO of Nullspace, a simulation software company joins the latest episode of the Marketing B2B Technology podcast to share her journey…
A Napier Podcast Interview with Xenia Muntean – Planable
Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to…
A Napier Webinar: Segmentation Secrets: 9 Ways to Target the Right Audience
Do you struggle to target the right audiences with your campaigns? Or find it difficult to reach your target audience in the most impactful way?…
Is your data safe? HubSpot’s Hack Creates Concerns
HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data…