Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
D11 presentation on internet trends
15% of internet traffic is to/from mobile devices Interesting presentation from KPCB at D11 on internet trends. Whilst it inevitably focussed on…
Silverpop releases email benchmarking study
The average open rate for emails about Industrial Manufacturing & Services is less than 18% We often get asked by clients to rate their email…
Salesforce acquires ExactTarget
$2.5Bn for email marketing! I'm pretty sure users of Salesforce.com will be smiling after the acquisition of ExactTarget: perhaps finally Salesforce…
Cookie laws in Netherlands and Poland
Poland and the Netherlands have both passed legislation to implement the EU's "cookie directive". Whilst Poland takes a relaxed approach that is…
The death of unbiased technology journalism?
i think every technology marketer should read Jim Turley's excellent article Consider the Source. It's the best analysis of the impact of the growth…
Will we start seeing paywalls for trade media?
Some interesting research by Simon-Kucher & Partners suggests that 90% of online content will be held behind a paywall in three years' time. It's…
Google launches tools to uncover effectiveness of mobile advertising
Google continues to work hard to grow its mobile advertising revenue, launching a suite of tools to help advertisers assign a value to their mobile…
Google Translate now offers a phrasebook
Google has just added the capability to create your own custom phrasebook for translations. Does this mean the end of the translation business? Of…
“Get a sense of humour” to become copyright defence in the UK
Many countries, including the USA have an exemption to copyright law that allows parody, caricature and pastiche. Without these exceptions the world…
Does the pressure to be the first to publish reduce the quality of reporting?
How easy it is to place a fake story in the tech news? Pretty straightforward if you believe the gamer who started the rumours about an "X-Surface"…