Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
IDG looks at customer engagement in the IT sector
I've been talking to clients about the recent IDG report on customer engagement, and am still surprised to find that some of the findings have the…
Competitions with prizes made easier in France
After the European Court ruled on 14 January 2010 that "a local law cannot prohibit, whatever are the circumstances, commercial practices…
Another SEO tactic bites the dust as URLs become less important
Despite the cries of pain from some publishers over the Panda and Penguin changes to the Google algorithm, the search giant continues to make changes…
How to promote your event with social media
B2B marketing professionals understand that social media isn't just for consumer marketing and are including this new channel in their marketing mix.…
WOMMA updates their guidelines for using social media
My MBA dissertation was about Word-of-Mouth marketing in technology, so I was interested to see how the Word of Mouth Marketing Association (WOMMA)…
New white paper–Email Marketing Success
We've conducted several research studies in partnership with the University of Chichester to understand how to create more effective email marketing…
UBM puts data division up for sale, continues to scale back focus on magazines
The Telegraph reports that UBM has put its data division up for sale, as it continues to move its focus away from magazine publishing. This could…
First Zynga, next your promotion?
The Marketing Law blog has an interesting article on the potential legal risks of social gaming, asking whether some social games should be regulated…
UK enforcement of EU cookie law takes the biscuit
The Marketing Law blog reports that some companies are very upset about the relaxed enforcement of the EU cookie law in the UK. Not surprisingly the…
CeBIT theme is another invented word
The organisers of CeBIT seem to believe that inventing words is the way to grab the attention of exhibitors, visitors and the press. In 2013, the…