Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
How to construct a “game of skill”
In the UK, like many other countries, gambling is regulated. This can mean that games of chance that offer prizes need a Gambling Commission licence…
Cookies saved?
There has been lots of discussion about the proposal by the EU to require consumers to opt-in before cookies are placed on their computers. Clearly…
What was hot at ad:tech London?
I recently visited ad:tech London to see some of the latest developments in online advertising. Frequently innovations start in the consumer sector…
UK organisations introduce “Media Spamming Charter”
The PRCA (Public Relations Consultants Association), the Chartered Institute of Public Relations (CIPR), and the Investor Relations Society (IRS)…
Tech journalists like email
I was not surprised to see the results of the recent PRSourceCode survey that showed that more than 90% of tech journalists and bloggers still prefer…
What the experts think of Google Instant
There has been a lot of discussion about Google Instant; the new feature where search results appear and change as you type into the Google search…
4 reasons why PRs are better than SEOs at… SEO
Interesting blog post from Kelvin Newman on the econsultancy site, giving four reasons why PR professionals are better at building links that SEO…
Technology adverts that got banned in the UK
Nice article on the IT Pro website gives their "Top 10 tech advert fails" - a list of 10 big campaigns that fell foul of the UK's advertising…
ASA gets power over online promotion
Many of the UK's PR professionals have been disappointed that the UK's Advertising Standards Authority (ASA) has been given power to regulate online…
FTC rules against fake reviews
The Federal Trade Commission (FTC) has ruled against a marketing company that posted fake reviews on iTunes to promote their clients' games. Reverb…