Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The French teach us how to use English in press releases
I love the post by Jean-Jacques Maleval, editor of Storage Newsletter that lists words he thinks should be avoided in press releases. However…
TechEye wants publishers to value journalists
Do publishers value journalists, or do they simply see them as machines to generate undifferentiated content. Mike Magee - a journalist and publisher…
Are digital magazine adverts using tricks to increase clicks?
Yesterday I talked to someone at one of the leading European digital magazines. They were very excited with the performance of two of the adverts in…
How to construct a “game of skill”
In the UK, like many other countries, gambling is regulated. This can mean that games of chance that offer prizes need a Gambling Commission licence…
Cookies saved?
There has been lots of discussion about the proposal by the EU to require consumers to opt-in before cookies are placed on their computers. Clearly…
What was hot at ad:tech London?
I recently visited ad:tech London to see some of the latest developments in online advertising. Frequently innovations start in the consumer sector…
UK organisations introduce “Media Spamming Charter”
The PRCA (Public Relations Consultants Association), the Chartered Institute of Public Relations (CIPR), and the Investor Relations Society (IRS)…
Tech journalists like email
I was not surprised to see the results of the recent PRSourceCode survey that showed that more than 90% of tech journalists and bloggers still prefer…
What the experts think of Google Instant
There has been a lot of discussion about Google Instant; the new feature where search results appear and change as you type into the Google search…
4 reasons why PRs are better than SEOs at… SEO
Interesting blog post from Kelvin Newman on the econsultancy site, giving four reasons why PR professionals are better at building links that SEO…