Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
comScore tries to give complete picture of website usage
Trying to assess the total use of any online service is becoming increasingly difficult as people make use of 3rd party services and apps to access…
UK start-up tries new approach to online advertising
I was interested to hear a little about a new approach to online advertising that has been developed by a company called Respond. Rather than…
Google Panda update hits UK tech sites
I was interested in the Guardian's article on the recent "Panda" update to the Google search algorithm. The article reports that a number of…
Be honest if you’re paid to tweet!
Social media marketing is attracting the attention of regulators in many countries, and there's a great summary of recent moves by the Office of Fair…
Interpretation of EU laws on cookies still unclear
The Marketing Law website has an interesting article that talks about the lack of clarity on how the implementation of the EU Directive 2009/136/EC -…
Using other companies’ trademarks in comparisons
I enjoyed this thought-provoking article describing the results of a court case about comparitive advertising [registration required] on the…
How important is Twitter to the B2B tech media?
Twitter is definitely making a significant impact to B2B tech publishers in sectors such as IT, but how much impact does it have on less high-tech…
Can I claim my product is “green”?
Claims that products are "environmentally friendly" can sometimes be a little questionable. In Europe this "greenwashing" has resulted in many…
Video explains how to get the best from press meetings
Our white paper that describes the rules for successful press meetings has been very popular, so now we've decided to create a video version of these…
What do corporate slogans achieve?
Corporate slogans are very much in fashion, but as Seth Godin points out they're usually meaningless and generally ignored. Seth thinks corporate…