Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Facebook relaxes guidelines for promotions
Osbourne Clark reports on its marketing law blog that Facebook has relaxed its guidelines for promotions. In the world of Facebook, "promotions"…
How much should I spend on marketing?
Anyone who was into computers in the 90's would have got some AOL CDROMs - a lot of them. Despite being apparently hugely wasteful, they were…
How many holidays?
There is a perception that Europeans have a lot of holidays. Although it is true that the USA has more holidays that the UK, there is a bewildering…
Easy Twitter follower management
Although I recently commented about the surprisingly low penetration of Twitter, it's still a very valuable tool. Managing followers is still a…
Twitter used by just 6 percent of Americans
With all the hype, it's easy to overestimate the use of Twitter, but recent research by the Pew Research Center tells a different story. The study…
Can it get any worse for print?
I was interested to see an email from a publishers' representative, urging me to place advertising orders now because "print publishers are reported…
Good news, bad news on advertising legislation
The UK Government has launched a review of the UK's IP laws, which will include consideration of whether we can learn from the concept of "fair use"…
NLA moves a step closer to winning online monitoring fight
I was sad to see that the PRCA and Meltwater lost a ruling by the High Court in the battle against the NLA, which is trying to implement a licensing…
The death of newspapers?
The Ad Sales Blog has an interesting post: The Newspaper Extinction Timeline. It will be interesting to see whether the predictions that newspapers…
Traditional media stages a comeback?
Marketing Week has an interesting report about the recent WPP results, in which the company's chief executive, Sir Martin Sorrell, said that he saw…