Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Should Google use AdWords?
It seems obvious - of course Google should use its own advertising system, AdWords. Placement of "house ads" has always happened, and it must be a…
Will we ever be able to measure the impact of PR?
The PR industry got very excited about the recent 2nd European Summit on Measurement in Barcelona. As we’re now well into the quiet summer months for…
Social media and the enterprise
Some interesting stats from CorpComms magazine article about the use of social media by the top 100 companies listed in the UK. The Group conducted…
Google provides Insights for Search
Google Insights for Search is an interesting tool that allows you to compare the level of “interest” (which in Google’s world equates to the number…
Publishing magazines is still a tough business
Although the economy is beginning to pick up, advertising budgets are lagging somewhat. This makes it tough on publishers, many of whom continue to…
An exhibition with a captive audience
I was interested to see that Ingram Micro, an IT distributor, is planning a show that will span two venues: the London Eye and London Film Museum.…
ASA to regulate social media and other online marketing
If you are marketing in the UK, you should know that the ASA (Advertising Standards Authority) will soon have a remit that addresses more online…
Online word generator
I’m not a big fan of unnecessarily making-up words: the half million or so words in the Oxford English Dictionary, plus the many technical terms that…
Germany rules IP address tracking breaches data protection law
The German association of data protection authorities have ruled that tracking using IP addresses breaches German law. The ruling and the…
British government not amused by parodies
The Marketing Law website does a great job of highlighting the issues of running international marketing campaigns based on parody. Although parody…