Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Technology adverts that got banned in the UK
Nice article on the IT Pro website gives their "Top 10 tech advert fails" - a list of 10 big campaigns that fell foul of the UK's advertising…
ASA gets power over online promotion
Many of the UK's PR professionals have been disappointed that the UK's Advertising Standards Authority (ASA) has been given power to regulate online…
FTC rules against fake reviews
The Federal Trade Commission (FTC) has ruled against a marketing company that posted fake reviews on iTunes to promote their clients' games. Reverb…
Should Google use AdWords?
It seems obvious - of course Google should use its own advertising system, AdWords. Placement of "house ads" has always happened, and it must be a…
Will we ever be able to measure the impact of PR?
The PR industry got very excited about the recent 2nd European Summit on Measurement in Barcelona. As we’re now well into the quiet summer months for…
Social media and the enterprise
Some interesting stats from CorpComms magazine article about the use of social media by the top 100 companies listed in the UK. The Group conducted…
Google provides Insights for Search
Google Insights for Search is an interesting tool that allows you to compare the level of “interest” (which in Google’s world equates to the number…
Publishing magazines is still a tough business
Although the economy is beginning to pick up, advertising budgets are lagging somewhat. This makes it tough on publishers, many of whom continue to…
An exhibition with a captive audience
I was interested to see that Ingram Micro, an IT distributor, is planning a show that will span two venues: the London Eye and London Film Museum.…
ASA to regulate social media and other online marketing
If you are marketing in the UK, you should know that the ASA (Advertising Standards Authority) will soon have a remit that addresses more online…