Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Be careful when jumping on the green bandwagon
An interesting case study that will be of interest for the many companies marketing their eco-credentials: the UK’s Advertising Standards Authority…
What should agencies do about social media?
Many agencies are experimenting with social media: at Napier we’re very active using a range of online tools to improve our communication and that of…
Magazine publishers look towards a digital world
A couple of recent announcements demonstrate that large publishers – particularly in the US – are working to create better digital magazines. Hearst…
FTC regulations explained
Most readers of Napier News will have heard of the recent FTC guidelines concerning disclosure of paid-for product promotions online.
Publishers write their own adverts
The people behind Bedrock must have heard publishers complaining that they could write better adverts, and have given them the choice. Although…
Google drops page rank on tools
Users of the Google Webmaster Tools may have noticed that the page rank information has disappeared in the latest release. As Susan Moskwa of Google…
How to get better rankings in Google News
One for the publishers that read Napier News: Google has recently published a blog entry, along with a video, that explains to publishers how to…
Landing pages are best
Interesting article about whether it is best to route people to the home page, category pages or individual landing pages by Gabriel Francis of the…
Legal news
A couple of interesting stories from the wonderful Marketinglaw site (NB registration required for both these stories). The protection of personal…
UK Email benchmarking report
This may be of interest to people who would like country-specific email marketing research. Signup.to, a UK hosted email marketing company has…