Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
New tip sheet – Developing a Social Media Strategy
We've added a new tip sheet to the Napier website that explains how to develop a social media strategy. If you don't plan strategically, it's easy to…
New video explains how to make the most of press briefings at trade shows
We've created another video based on our popular tip sheets. In the new video Suzy Kenyon explains how to make the best use of trade shows to brief…
ABC launches App traffic metrics
A sign of how fast the publishing industry is changing is that only a few years ago we were worrying about auditing website traffic, and now this is…
Is Apple now the most valuable brand?
Increasing brand equity is a goal for many marketing campaigns, and perhaps the best measure of the value of global brands comes from Millward…
UK marketing law update
There are a couple of interesting posts on the Osbourne Clarke Marketing Law website that should interest anyone involved in promotion within the UK.…
FTC acts on affiliates publishing positive reviews without disclosure
Another interesting article on the marketing law website describes how an American company, Legacy Learning Systems, ended up with an FTC fine for…
Problems when using pictures of a German train in a brochure
Fraunhofer-Gesellschaft recently lost a court judgement over the use of and image of Deutsche Bahn's ICE 3 train in a brochure. As the ICE 3 is a…
comScore tries to give complete picture of website usage
Trying to assess the total use of any online service is becoming increasingly difficult as people make use of 3rd party services and apps to access…
UK start-up tries new approach to online advertising
I was interested to hear a little about a new approach to online advertising that has been developed by a company called Respond. Rather than…
Google Panda update hits UK tech sites
I was interested in the Guardian's article on the recent "Panda" update to the Google search algorithm. The article reports that a number of…