Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Be honest if you’re paid to tweet!
Social media marketing is attracting the attention of regulators in many countries, and there's a great summary of recent moves by the Office of Fair…
Interpretation of EU laws on cookies still unclear
The Marketing Law website has an interesting article that talks about the lack of clarity on how the implementation of the EU Directive 2009/136/EC -…
Using other companies’ trademarks in comparisons
I enjoyed this thought-provoking article describing the results of a court case about comparitive advertising [registration required] on the…
How important is Twitter to the B2B tech media?
Twitter is definitely making a significant impact to B2B tech publishers in sectors such as IT, but how much impact does it have on less high-tech…
Can I claim my product is “green”?
Claims that products are "environmentally friendly" can sometimes be a little questionable. In Europe this "greenwashing" has resulted in many…
Video explains how to get the best from press meetings
Our white paper that describes the rules for successful press meetings has been very popular, so now we've decided to create a video version of these…
What do corporate slogans achieve?
Corporate slogans are very much in fashion, but as Seth Godin points out they're usually meaningless and generally ignored. Seth thinks corporate…
When marketing stunts go wrong…
I'm delighted that B2B technology marketing is becoming more creative, and that companies are prepared to try innovative campaigns. Unfortunately…
How influential is social media?
I was interested to hear today that more people follow @stephenfry on Twitter than buy The Times, Independent, Guardian, Telegraph and Financial…
OFT acts on social media marketing in the UK
Hot on the heels of the FTC's regulation of paid-for promotions in social media, the UK's Office of Fair Trading has also ruled that there must be…