Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
NLA moves a step closer to winning online monitoring fight
I was sad to see that the PRCA and Meltwater lost a ruling by the High Court in the battle against the NLA, which is trying to implement a licensing…
The death of newspapers?
The Ad Sales Blog has an interesting post: The Newspaper Extinction Timeline. It will be interesting to see whether the predictions that newspapers…
Traditional media stages a comeback?
Marketing Week has an interesting report about the recent WPP results, in which the company's chief executive, Sir Martin Sorrell, said that he saw…
Horrifying online adverts
Online advert networks aren't perfect. In fact placing ads on networks using keywords can produce horrible results for brands, yet many advertisers…
The French teach us how to use English in press releases
I love the post by Jean-Jacques Maleval, editor of Storage Newsletter that lists words he thinks should be avoided in press releases. However…
TechEye wants publishers to value journalists
Do publishers value journalists, or do they simply see them as machines to generate undifferentiated content. Mike Magee - a journalist and publisher…
Are digital magazine adverts using tricks to increase clicks?
Yesterday I talked to someone at one of the leading European digital magazines. They were very excited with the performance of two of the adverts in…
How to construct a “game of skill”
In the UK, like many other countries, gambling is regulated. This can mean that games of chance that offer prizes need a Gambling Commission licence…
Cookies saved?
There has been lots of discussion about the proposal by the EU to require consumers to opt-in before cookies are placed on their computers. Clearly…
What was hot at ad:tech London?
I recently visited ad:tech London to see some of the latest developments in online advertising. Frequently innovations start in the consumer sector…