News About Napier
Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.
Understanding How to Determine B2B Technology PR Costs
B2B technology PR is a strategic communication discipline used by B2B companies to manage reputation and visibility within technical industries. The…
Smarter B2B Pricing Through Behavioural Insights with Etinosa Agbonlahor at Decision Alpha
Etinosa Agbonlahor, founder and CEO of Decision Alpha, joins the podcast to talk about applying behavioral economics to B2B pricing and financial…
AI, Email and the Future of B2B Marketing: Balancing Automation and Human Creativity
Brendan Farnand, Co-Founder and Chief Evangelist at Knak, joins the podcast to talk about his marketing career at IBM and Trend Micro and the…
Stop Annoying Your Engineers
What are the key benefits of integrating technical copywriting into B2B technology marketing? Technical copywriting helps B2B technology companies…
Napier Earns Great Place to Work® Certification Again
We’re delighted to announce that Napier Partnership Limited has once again been named one of the UK’s Best Workplaces in Advertising, Media &…
How to Evaluate and Select a B2B Technology Content Marketing Agency
A practical selection framework for marketing directors in electronics, industrial, and enterprise technology The best way to evaluate a B2B…
Mastering B2B Marketing: Power of Differentiation with Alex Wood at Avnet
Alex Wood, Global Marketing Director at Avnet and Tria, joins the podcast to talk about his journey into tech marketing and why he has stayed at…
How to Use AI to Create an Email Marketing Campaign
Discover how to use AI to create email marketing campaigns with Napier's on-demand webinar. The webinar covers: Using AI for contact research How to…
Napier Shortlisted for 2026 Instrumentation and Electronics Awards – Vote Now!
We are delighted to share that Napier has once again been shortlisted for PR Agency of the Year in this year’s Instrumentation and Electronics…
AI Meets Direct Mail: Enhancing Marketing Strategies with Brad Kugler at DirectMail2.0
Brad Kugler, CEO and co-founder of DirectMail2.0, joins the podcast to talk about moving from his family’s packaged media business hit by…