Marketing Management
We do much more than campaign management: We provide a turnkey marketing management service for clients entering Europe. From strategic counsel and planning to research and transparent measurement, we provide creativity, innovation and excitement throughout the marketing process. Our end-to-end experience and marketing management expertise of over 20 years ensures we generate tangible results that matter.
Strategy
Breaking into a new market or a new territory, or even both can be daunting. Our team have helped many B2B technology companies navigate new waters, so you can benefit from our years of experience. Together we will create a strategy to reach your target audience in the most effective and efficient way to maximise your ROI.
Planning
At Napier we offer an integrated PR and marketing approach, which means we develop a detailed plan with you to create awareness, generate leads and promote engagement for your B2B marketing campaigns using a selection of our services.
Management
We are used to working with international clients and are experienced at managing campaigns far and wide. If you already have a marketing department, we will work closely with them to manage and monitor your campaign. If you are short on resources, we can be the extension to your team, providing you with vital feedback and reports on your campaigns, allowing you to get on with the job at hand.
How we deliver the service
We help you plan and evaluate your marketing activities using our four-step process. With our knowledge of other companies in your sector, we help you quickly adopt best practices and benchmark yourself against competitors. We can develop a marketing plan or run your marketing operations, leaving you to focus on your core business.
What makes us different
- Napier’s team includes experienced client-side marketers.
- Our unique four-step approach ensures you quickly optimise your activities to deliver the results you need.
- Quantitative approach to make sure the results you achieve are tangible and have a positive impact on your business.
Case Studies
Generating leads Across Europe with an Engineering Competition
Delivering a lead generation campaign on a minimal budget with a Europe-wide engineering competition that delivered 1,000+ leads and a 20% conversion rate.
Using HubSpot and Personalised Emails to Increase Open Rate
Driving higher sales with personalised, data-driven email automation that boosted open rates by 150% and increased traffic to transactional pages.
Building a EMEA Database and Delivering Email Newsletters
Driving strong engagement across EMEA with themed monthly newsletters that achieved above-industry open rates through improved data and content management.
