LinkedIn - Everything You Need to Know to Succeed

At Napier, we know it can be hard to use B2B LinkedIn to your full advantage. With 467 million members on LinkedIn, it can be difficult to optimise your content and make your company page stand out.

We understand the struggles you can face, and searching for advice on LinkedIn Marketing can sometimes feel endless. Well, look no further. On this page, you will find everything you need to know about achieving success on LinkedIn. From tactics, to guides and even blog posts, there’s no need to look any further for help with your LinkedIn Marketing.

Download Our Visual Guide to Creating the Perfect LinkedIn Company Page


We know that your LinkedIn Company Page is a unique, online beacon for both prospective customers and prospective employees’, and because of this we understand that having that ‘perfect’ LinkedIn company page is crucial for success.

Why not download our guide, and let us walk you through the process of creating a LinkedIn company page that creates instant success.

Download here

Knowing the Metrics for LinkedIn Advertising Campaigns


Often, one of the most common questions we get asked by clients is ‘How do we compare?’ A vitally important question, yet benchmark reports are often hard to get. This is why we were pleased to see a blog post from our LinkedIn consultant Felim McMahon, explaining Benchmarking and Optimisation for LinkedIn Advertising.

In our blog post, we take a look at the interesting insight these numbers provide, and what this means we should expect from our B2B LinkedIn advertising in the future.

Find the post here

The Latest on the Specification for LinkedIn Sponsored Updates


Last year LinkedIn gradually started rolling out its new desktop experience, changing the way sponsored content will be displayed. With sponsored content providing the best ROI on LinkedIn for B2B marketers, we felt it was only right to write a blog to help you understand what these changes will mean for B2B marketers.

Have a read here

How Does LinkedIn Perform for B2B Businesses?


LinkedIn has quickly grown from a tiny professional networking site to a strong marketing force in the B2B industry. But, with online continually developing, it has many questioning whether LinkedIn has actually been providing results to B2B companies in terms of lead generation. Well, where we’re standing, it definitely does… and we’ve shared our campaign promotional tactics to ensure you achieve success!

Read the blog here

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Our Latest LinkedIn insights from INBOUND 2017


Napier attended HubSpot’s 2017 INBOUND conference, and we were present for one interesting presentation, that finally revealed the secrets of achieving explosive success on LinkedIn. From the benefits of LinkedIn publisher, customizing your content and article writing; in this blog, we share all the secrets to achieving not just success, but explosive success on LinkedIn.

Why not have a read, it’s here