Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
What to Look for When Choosing a LinkedIn Marketing Agency for a B2B Engineering Business
LinkedIn has rapidly evolved to work exceptionally well for B2B campaigns. However, in the wrong hands, it has also developed the ability to consume…
Electronics Weekly Goes Fully Digital
In April 2026, Electronics Weekly began a new chapter in its long history, transitioning to a fully digital publishing model. The move marked a…
Human vs AI-Generated Content: Why the Difference Still Matters in B2B Marketing
Almost every week, someone, somewhere asks a version of the same question: “Is AI now good enough to replace human marketers?” Let’s face it. AI is…
Inside Menlo Microsystems: Marketing Switch Technology Innovation
In the latest episode of our Marketing Professionals series, Jackie Rutter, Vice President of Corporate Marketing at Menlo Microsystems, joins Mike…
Why Account Based Marketing Works: A Strategic Path to B2B Growth
Account‑based marketing (ABM) has rapidly evolved from a niche tactic into one of the most effective strategies in modern B2B marketing. Insights…
Using Google Ads to Generate Qualified Leads in Electronics Manufacturing
For many electronics manufacturers, Google Ads can feel like a double‑edged sword. On one hand, it promises visibility in front of engineers and…
What “The Great Geo Gold Rush” Reveals About the Future of Search
Our recent webinar, “The Great Geo Gold Rush,” explores a fundamental shift in how brands must approach visibility in an AI-driven search landscape.…
Maximizing Content Creation: The Power of AI and Video in Modern Marketing
Katherine Mayer, Product Manager at Kapwing, a cloud-based video editing platform, joins the podcast to discuss how video editing is evolving with AI…
Celebrating 20 Years of Bodo’s Power Systems
This June marks a remarkable milestone as, during PCIM 2026 in Nuremberg, Bodo’s Power Systems will celebrate two decades of publishing. Since its…
Caroline Hayes Steps into New Role as Group Editor
Napier is delighted to congratulate Caroline Hayes on her appointment as Group Editor of AV Magazine and Electronics Weekly. Caroline was appointed…