Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Caroline Hayes Steps into New Role as Group Editor
Napier is delighted to congratulate Caroline Hayes on her appointment as Group Editor of AV Magazine and Electronics Weekly. Caroline was appointed…
TIMGlobal Visits TechniShow 2026
We were delighted to receive a guest blog from TIMGlobal, sharing their perspective on TechniShow 2026: Showcasing 75 Years of Innovation in…
embedded world 2026 Welcomed 36,000 Visitors
In early March senior Napier staff and management descended on Nuremberg to support its many clients attending the annual embedded world, which…
Future Horizons: March Semiconductor Update
The always insightful work of Malcom Penn at Future Horizons was contained in his March 2026 update, reproduced with permission below. Executive…
Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2
Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing. She unpacks…
Vogel Communications Welcomes Veronika Maucher to ‘Aerospace and Defence’
Vogel Communications has welcomed Veronika Maucher as Specialist Editor and primary contact for the Aerospace and Defence platform. She joined the…
Elektronikpraxis Celebrates Two Anniversaries This Year
2026 marks 60 years of Elektronikpraxis magazine, and to celebrate, the editorial team is delivering several special editorial promotions and offers…
Electronic Specifier Invites Attendees To The Electronics Excellence Awards Ceremony
Electronic Specifier is inviting visitors and exhibitors to the Electronics Excellence Awards ceremony, taking place at embedded world 2026 on…
Future Horizons: February Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor February update. You can find the latest industry insights below: Executive Summary…
Beyond ‘Maximise Conversions’: Navigating Google Ads Bidding and Targeting in B2B Tech
Google Ads strategy for B2B tech: A specialist guide for engineering marketers In the specialized world of B2B technology, PPC specialists know all…