Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2
Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing. She unpacks…
Vogel Communications Welcomes Veronika Maucher to ‘Aerospace and Defence’
Vogel Communications has welcomed Veronika Maucher as Specialist Editor and primary contact for the Aerospace and Defence platform. She joined the…
Elektronikpraxis Celebrates Two Anniversaries This Year
2026 marks 60 years of Elektronikpraxis magazine, and to celebrate, the editorial team is delivering several special editorial promotions and offers…
Electronic Specifier Invites Attendees To The Electronics Excellence Awards Ceremony
Electronic Specifier is inviting visitors and exhibitors to the Electronics Excellence Awards ceremony, taking place at embedded world 2026 on…
Future Horizons: February Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor February update. You can find the latest industry insights below: Executive Summary…
Beyond ‘Maximise Conversions’: Navigating Google Ads Bidding and Targeting in B2B Tech
Google Ads strategy for B2B tech: A specialist guide for engineering marketers In the specialized world of B2B technology, PPC specialists know all…
The Great GEO Gold Rush
Don’t fall into the trap of the GEO Gold Rush. Watch Napier’s on-demand webinar where we explore how search is evolving and how it's affecting B2B…
Why is Traditional Lead Generation Failing B2B Tech Companies?
The long-standing tradition of wide-net marketing is increasingly ineffective for B2B technology firms. Why? Because the traditional market they are…
Choosing A Technical Content Generation Partner
Why does your current B2B agency fail to engage technical buyers with its content? If your experience tracks with mine, you know the frustration of…
Harnessing AI for Video Editing: Insights from VideoGen’s CEO Anton Koenig
Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports…
