Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Future of B2B Buyer Experiences: ABM, AI and Personalization – Katie Jones – PathFactory
Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate…
Electronics Weekly Announces Two New Virtual Events for 2026
Electronics Weekly has announced two new virtual events for 2026, both focused on how artificial intelligence is reshaping electronics design,…
Datateam To Unite Two Process Titles
Datateam Business Media Ltd has announced the acquisition of Process Engineering magazine and its website from Synthesis Media. Process Engineering…
Women Leaders in Electronics Returns in April 2026
The Women Leaders in Electronics Awards will return in April 2026, bringing the industry together once again to recognise and celebrate the women…
Navigating the AI Gold Rush: Insights on Marketing Automation in 2026
In the first Marketing Automation Moment episode of 2026, Hannah and Mike dive into whether marketing automation and AI truly save marketers time.…
TIM Global Media Announces UK & Ireland Leadership Transition
TIM Global Media has announced a leadership transition in the UK & Ireland, marking the retirement of Dave Harvett, effective 31 December 2025.…
Future Horizons: January Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor January update. For the latest industry insights read on below: Executive Summary Annualised…
Human vs AI Machine
Catch-up with Napier's webinar and find out whether AI is good enough to replace humans for some marketing tasks. We'll present the results of our…
Stop Burning Cash: A Quick-Step Guide to Hyper-Targeting Specialist Engineers on LinkedIn
Why are your LinkedIn ads attracting everyone except the engineers you want to reach? Wasting LinkedIn ad spend often stems from selecting audiences…
Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude
Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the…