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Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Is there still a place for traditional PR?

27th May 2016 • Leave a comment

In the digital age, it’s understandable to ask, “Is there still a place for traditional PR?”… and the answer? Undoubtedly yes – traditional PR most definitely has its place. You might think we’re biased as a B2B Marketing and PR agency but we see the value in traditional methods through the results of our campaigns…

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The Electronics Weekly Guide to Email Marketing

24th May 2016 • Leave a comment

Reading media information can get boring. They often feel like a collection of rate card pricing and circulation information, with pretty much the same options as every other magazine. Electronics Weekly, however, has done something different. Rather than just trying to sell their products, the new Electronics Weekly email media pack actually helps you create better…

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Electronics Weekly to hold Secure Systems Summit in December

23rd May 2016 • Leave a comment

Electronics Weekly will hold their first Secure Systems Summit in December 2016 at CodeNode in London’s Tech City. Following on from their IoT event a couple of months earlier, it’s clear that the publication is growing an impressive events business. The event will feature specialists in chip level design, trusted computing, embedded software and app development, who…

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Inbound Marketing: Europe is Catching Up with America

22nd May 2016 • Leave a comment

“The State of Inbound 2015”, a report by HubSpot, reveals the most successful marketing practices in over 150 countries based on a survey of 4000 respondents. Europe stood far behind the USA a couple of years ago, but now stands right next to North America in terms of inbound marketing strategies and tactics. According to “The State of…

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Unbounce vs Hubspot

19th May 2016 • Leave a comment

Having read our previous posts, Three Reasons Why You Need to Be Using Landing Pages, The Anatomy of a Landing Page – Best Practises for Creating Successful Landing Pages  and Three Key Elements to Creating A Successful Landing Page Form you’ll be keen to get started and create some landing pages. There is a common misconception…

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Facebook Social Media Report – A Study by Napier on B2B Facebook Marketing

17th May 2016 • Leave a comment

Over 65% of businesses in the B2B technology sector think that Social Media is important to their campaigns according to our tech marketing survey earlier this year. Social marketing is more popular than ever but each channel has its own features and benefits and understanding these is key to making sure that your social strategy…

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How Native Ads Can Boost Your Digital Advertising Strategy

13th May 2016 • Leave a comment

In January this year we conducted our ‘Tech Marketing Survey’ and asked you how you would be spending your marketing budget this year. Your answers indicated that advertising costs accounted for approximately 15% of the 2016 budget. With this precious budget, marketers can have a tough time deciding what the best options are for their…

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Three Key Elements to Creating A Successful Landing Page Form

13th May 2016 • Leave a comment

As we’ve discovered through previous blog posts, there are a number of key factors that can influence the success of your landing page including title, explanatory text and a good content offer but the crucial piece that brings all this together is the form. In this blog post, find out the 3 key elements that…

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The Anatomy of a Landing Page – Best Practises for Creating Successful Landing Pages

6th May 2016 • Leave a comment

If you’ve read our previous post about landing pages, you’ll know why they are so valuable. Now you need to know what to do to make your landing pages successful. Creating a landing page is not just as simple as a page title and a form, there are some key best practises that you must…

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Three Reasons Why You Need to Be Using Landing Pages

3rd May 2016 • Leave a comment

Landing pages are a great tool for any marketing manager, so it is surprising to learn from MarketingSherpa’s landing page handbook that 44% of clicks for B2B companies are directed to the business’ homepage and not a dedicated landing page. Marketers feel the pressure to provide their sales team with leads and a good landing…

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Understanding the Fundamentals of the Best Inbound Marketing Practices

22nd Apr 2016 • Leave a comment

Entrepreneurs and business leaders have realised that inbound marketing is the most effective way to attract potential customers. It is more relied upon than traditional advertising methods. In the current scenario, business leaders need to understand the fundamentals of the best inbound marketing practices to build brand recognition and increase customer loyalty. HubSpot’s seventh annual…

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How to Win an Award Blog Series – 3. Is part of winning an industry award down to luck?

12th Apr 2016 • Leave a comment

With any awards programme, there are factors you can control such as your choice of product, the category you choose to submit your entry into and of course what you choose to write or present. There are also factors that you cannot control that might affect your chances. In our latest blog about ‘How to…

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How to Win an Award Blog Series – 2. How to write a winning awards entry

6th Apr 2016 • Leave a comment

Before you begin, have you read our first post in the series? If not you can catch it here 1. Choosing the right awards programme for your business You’ve established that you really do have the best product or service for an industry award. A team of people have been working hard behind the scenes to…

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How to Win an Award Blog Series – 1. Choosing the right awards programme for your business

4th Apr 2016 • Leave a comment

Winning an Industry award adds credibility, gives a brand great kudos and set’s you apart from the competition, which is great for brand awareness and publicity. But winning an award isn’t just about having a great product or service, you need to know how to sell it to the judges. Sadly, many great companies fail…

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One step forward to the NEW EU-US Privacy Shield agreement – it’s a marvel or is it?

4th Apr 2016 • Leave a comment

Since the old data protection safe harbour agreement between the US and EU was declared invalid in October 2015 there’s been much anticipation about if there was going to be upheaval to the data processing laws and pose greater restrictions on companies transferring data onto servers outside the EU jurisdiction. Without any safe harbour agreement…

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Google ditches Flash

4th Apr 2016 • Leave a comment

Recently Google has announced that they will be converting any display network ad from Flash into HTML5. From June 30th, 2016 AdWords and DoubleClick will no longer accept ads built in Flash and they will completely stop running from the beginning of 2017. However, Google seems to be helpful in the transition and is assisting…

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Marketing Automation for a Happier, More Profitable Sales Team

24th Mar 2016 • Leave a comment

There are really only two reasons why companies need marketing and PR, either they have something to sell or they want to raise their profile. Marketing and Sales teams need to work together in order to meet sales targets and often there is a degree of tension between these two departments as Sales want better…

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Myth-Busting Marketing Automation – 3 Things You Need To Know

17th Mar 2016 • Leave a comment

The use of marketing automation software is increasingly more common yet many marketing managers are still concerned about investing money in new tools. Marketing automation won’t be suitable for every B2B organisation, but for companies that have a longer buying cycle, or a variety of markets to serve, sending sporadic emails or making phone calls…

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5 Key Facts About Marketing Automation for B2B Marketing

11th Mar 2016 • Leave a comment

How do you promote your company? I’m betting you’ll have a website, pretty standard in today’s times. Maybe you run print ad’s in trade publications or possibly even banners or pop ups online? You might even be investing in Social Media? So you’re putting all this effort in but I bet you’re wondering…where are all…

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How to move forward with your SEO?

29th Feb 2016 • Leave a comment

With customers having the power nowadays, you could arguably say that SEO success is no longer about simply being found online. You also need to create the right impression with your online content. It is no good to be languishing on page ten of the web search results telling your audience how amazing you are…

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A First-Timer’s View of Embedded World 2016

26th Feb 2016 • Leave a comment

With plenty of industry shows under my belt, I was hotly anticipating my first visit to Embedded World in Germany. I spent the weekend beforehand trying to figure out: which were my most comfortable shoes to spend all day on my feet in which were the professional outfits that would travel the best how the…

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How can brands differentiate themselves in the World of IoT?

1st Feb 2016 • Leave a comment

The Internet of Things (IoT) or Internet of Everything, as is probably now more appropriate, was a phrase coined by Kevin Ashton back in 1999, when he was working in marketing for Procter & Gamble. Despite its inauspicious beginnings in the cosmetics industry, by the late 00’s onwards, everything IoT was cool. Connecting devices to…

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Three Top Tips for Generating Leads Through Social Media

7th Jan 2016 • Leave a comment

With marketing managers often under pressure to help generate leads for the sales team and raise awareness of the company brand, social media is a great tool at your disposal. But just how effective is it? It’s true that in the B2B technology sector, the use of social media is lower than in many other…

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The Biggest European PR Mistakes US Brands Make

23rd Dec 2015 • Leave a comment

Let’s get straight to it. Europe consists of 51 countries and 23 official languages (not to mention the additional 60 unofficial languages), many cultural differences and various time-zones. With this in mind, anything other than a tailored European approach will only lead you down one road; failure. The fact is an effective pan-European PR strategy…

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Preparing your CEO for European Media Interviews

23rd Dec 2015 • Leave a comment

Cultural differences across Europe can have a significant impact on your European PR strategy, and research conducted by the Public Relations Global Network (PRGN) highlights just how costly cultural ignorance can be for a CEO and their company. It’s important to remember that the European media operates in a completely different way to the US…

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