Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Email Doesn’t Suck… at Least Not as Much as you Think it Does
Email has been around in B2B marketing for a long time. In the last decade, with the arrival of shiny new marketing channels such as social media and…
A Napier Podcast Interview with Stefan Debois – Pointerpro
Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated…
9 Ways to Improve your Digital Advertising Campaigns
At Napier, we run a large number of digital campaigns, which gives us fantastic insight into how to run campaigns that deliver results that make a…
A Napier Podcast Interview with Emir Zecovic – CMO
Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology…
Napier’s ChatGPT Lead Gen Tool
It's no secret that AI tools like ChatGPT can support marketers with a range of activities. One of the most interesting things about ChatGPT is the…
A Napier Podcast Interview with Sean Campbell – Cascade Insights
Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses…
Key Insights From HubSpot’s State of Marketing Report 2024
With the rise of AI and automation technologies, marketing is changing quicker than ever. Marketing budgets are increasingly under the microscope,…
The Art and Science of Marketing ROI
Marketers can face a set of unique challenges, including developing and championing a range of strategic marketing initiatives that will ultimately…
A Napier Podcast Interview with Darren Mitchell – Sales Leader
How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to…
A Napier Webinar: Media Training 101
Are you getting your messages across effectively when speaking to the media? Or worrying about saying the wrong thing? Do you know how to engage…