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Posts Tagged ‘Research’


Inbound Marketing: Europe is Catching Up with America

Sunday, May 22nd, 2016

“The State of Inbound 2015”, a report by HubSpot, reveals the most successful marketing practices in over 150 countries based on a survey of 4000 respondents. Europe stood far behind the USA a couple of years ago, but now stands right next to North America in terms of inbound marketing strategies and tactics. According to “The State of…

Understanding the B2B Buying Landscape: Infographic

Friday, January 30th, 2015

B2B buyer behaviour has been under the microscope for many years, and as buyers continue to evolve as quickly as the media and channels around them, the need for marketers to truly understand their purchasing decisions has never been more important. Already in its fifth year, B2B Marketing and BaseOne’s collaborative Buyersphere report once again…

Mary Meeker internet trends report 2014 published

Monday, June 2nd, 2014

One of the best ways to understand how the internet is developing is to read Mary Meeker’s Internet Trends report. The annual report is seen as one of the most authoritative and insightful, and is published by her employer, the respected VC company Kleiner Perkins Caufield Byers. The report is quite consumer-focussed, but also provides…

Elektronik still #1 for visitors to embedded world

Sunday, April 6th, 2014

The results of the readership study conducted at embedded world 2014 show Elektronik retaining the top spot as favourite journal of visitors to the show. Compared with the results of the same readership survey a couple of years ago, ELEKTRONIKPRAXIS has done well to take third spot away from D&E, but in general the ranking…

Short content is better in B2B

Thursday, November 21st, 2013

70% of buyers say written B2B content such as whitepapers and case studies should be under five pages. there’s an interesting finding in a study by PARDOT, which looked at how B2B buyers find content, and the content they prefer to read when making a decision. Whilst the finding that Google searches are the most…

SupplyFrame research reveals how Chinese engineers choose products

Saturday, August 31st, 2013

The most important factor is price and available inventory SupplyFrame and EEFocus have release research that reveals the factors that influence Chinese engineers when choosing electronic components. Whilst price and availability were the most important factor, familiar products and strong brands also have a huge influence on which devices will be used. Interestingly Chinese engineers…

D11 presentation on internet trends

Tuesday, June 18th, 2013

15% of internet traffic is to/from mobile devices Interesting presentation from KPCB at D11 on internet trends. Whilst it inevitably focussed on consumers rather than business use, it’s well worth a read to see where things are going and to understand the differences in behaviour from country to country and region to region.

Copy test for EPP advertisers – October 2013 issue

Sunday, June 16th, 2013

Want to know whether your advert is working or not? EPP is offering an independent report that will tell you how much attention readers pay to your advertisement, including the headline, text, graphics and logos. You’ll also get comparative figures from the other adverts in the issue, and can submit five questions to the research…

Silverpop releases email benchmarking study

Thursday, June 6th, 2013

The average open rate for emails about Industrial Manufacturing & Services is less than 18% We often get asked by clients to rate their email marketing campaigns. Whilst each campaign is different (and we’d never aim to be “just average”), benchmarking is a very useful exercise. One of the best resources to benchmark email campaign…

SupplyFrame research tells you how electronics marketers spend their budget

Friday, May 24th, 2013

There’s some great research from SupplyFrame that benchmarks the breakdown of marketing budgets in the electronic components industry. Whilst there have been similar studies, this is the first time I’ve seen results that are specific to the electronics industry. The results are summarised in a great infographic, and I’d also recommend you read SupplyFrame’s post…

Great model of the engineer’s product selection process from SupplyFrame

Wednesday, April 24th, 2013

I really like this model of how engineers select and buy products from SupplyFrame. In their full article about the engineer’s design-in journey, they also pull out some great stats from research conducted by other companies. For example, as much as 67% of the buying process can be conducted online! Well worth a read. It’s…

Will we start seeing paywalls for trade media?

Monday, April 15th, 2013

Some interesting research by Simon-Kucher & Partners suggests that 90% of online content will be held behind a paywall in three years’ time. It’s unlikely that we will see such a dramatic move from trade press, as much of their content is generated by manufacturers and service providers for promotional reasons: they don’t want to…

UBM Mind of the Engineer study

Wednesday, November 14th, 2012

I attended UBM’s presentation of the most recent Mind of the Engineer study and was tweeting throughout the event. Here are the main points (in the usual twitter reverse chronological order): @Mike_Maynard: We don’t know how effective diff content types are – should webinars be 50 mins? Are all types working? #mindoftheengineer #elec12 @Mike_Maynard: Even…

La Elfa 2012 shows Markt & Technik and Elektronik maintain leadership

Wednesday, October 31st, 2012

The results of the recent La Elfa study are out, and you can now download a full summary of the La Elfa study. Some of the interesting findings are: Social media is still having little impact on engineers. Only 6.5% use Facebook in their work, and perhaps surprisingly just 1.8% of engineers use twitter. Use…

New white paper–Email Marketing Success

Sunday, September 30th, 2012

We’ve conducted several research studies in partnership with the University of Chichester to understand how to create more effective email marketing campaigns. Our Email Marketing Success 2012 white paper reveals several surprising facts about engineers and email marketing: 80% of engineers find less than 20% of the marketing emails they recieve to be useful, they…

Are you taking mobile devices into account when planning email marketing campaigns?

Thursday, September 27th, 2012

Engineers sit in front of workstations for most of the day, so I don’t need to worry about them reading email on mobile devices, right? Wrong! We conducted research in partnership with the University of Chichester that showed a quarter of European electronics engineers are using mobile phones to access their email. Furthermore the engineers…

Future Horizons Mid-Year Update

Wednesday, June 27th, 2012

Future Horizons will be holding their 2012 Mid-Year Semiconductor Market Update on 12th July 2012 at the NH Harrington Hotel, London, England.

The top 75 electronic component suppliers on twitter

Tuesday, June 26th, 2012

It can be hard to make social media work when trying to reach electronics design engineers, but we don’t believe that a channel should be overlooked just because it is challenging. So we put together this list of the top 75 suppliers in the electronic components sector based on Klout rankings. It’s clear that some…

Your email open rates are wrong!

Monday, April 30th, 2012

At Napier, we strongly believe that campaigns should be build upon facts and not guesswork, so we conduct a lot of research. Marketers love the precise numbers that are produced from online marketing campaigns, but are these figures misleading? Recently we completed a project with the University of Chichester that analyses the accuracy of email…

German study forecasts stable advertising revenue in 2012

Wednesday, April 25th, 2012

Thanks to the team at Weka for highlighting the recent “Advertising Trend Study” by TNS Emnid, which forecasts stable B2B advertising revenue in 2012. More than three-quarters of the 317 marketing and media decision-makers interviewed for the study were positive about the German economy, their own businesses and their advertising budget. About 40 percent anticipated…

Results of Embedded World readership study

Thursday, March 15th, 2012

Although there are many reasons why this isn’t an entirely unbiased survey, the results of the readership survey carried out by Gelszus Messe-Marktforshung at Embedded World are always interesting. The study asks “Which of these electronics trade journals do you read on a regular basis?” The first thing I noticed was that the readership of…

Engineers and social media – new videos

Monday, November 21st, 2011

We’ve added a summary of our research about the way that engineers use social media, and the implication for electronics marketing to our video library. The video describes the key findings of the research, including the most popular social media for engineers. If you are really pushed for time, however, our quick five facts about…

New video – engineers want printed collateral

Monday, November 21st, 2011

We recently published a tip sheet describing our research on the demand from electronics engineers for printed collateral. If you didn’t get time to read it, you might want to check out our video summary:

Printed literature is not dead!

Friday, September 23rd, 2011

At Napier we like to make sure that our advice is based upon hard data. So when a client asked about whether he should cut out the production of printed literature from his marketing activities we decided that our answer should be based on research. The client sells products to electronics engineers, and so we…

Social media platforms: engineers prefer forums…but which ones?

Thursday, July 28th, 2011

Napier has conducted a number of research projects to understand how engineers use social media, which found that forums – and not sites like Twitter and Facebook – are the most popular platforms. But which forums do engineers use? Our most recent study found that engineers use a wide variety of forums, particularly those relating…