Hot on the heels of the FTC’s regulation of paid-for promotions in social media, the UK’s Office of Fair Trading has also ruled that there must be transparency in social media advertising. The ruling, however, is under the Consumer Protection from Unfair Trading Regulations 2008, so applies to consumer marketing.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Technology and Marketing Legislation