Social media marketing is attracting the attention of regulators in many countries, and there’s a great summary of recent moves by the Office of Fair Trading (OFT) in the UK. The OFT is very clear on the subject, saying “online advertising and marketing practices that do not disclose that they include paid-for promotions are deceptive under fair trading laws”. So if you’re paid to tweet, be open about it!

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Social Media for B2B Marketers Technology and Marketing Legislation UK and British Technology Publications