I was interested to see that John Locke, a self-published author has sold more than a million books on the Amazon Kindle. To be able to transact a million sales without a publisher means that the Kindle – and other electronic book readers – are now mainstream products.
With the dramatic rise in the use of e-book readers, why aren’t more companies using the platform for marketing their products? Where are the Kindle and epub data books? Why aren’t the catalogue distributors moving more quickly to e-book readers, rather than simply telling customers, “it’s our website or nothing” when they decide they can no longer afford the high cost of print?
At Napier we’ve worked on a number of publishing project in digital and print formats and I’m convinced that this will become a more important part of the marketing mix in the near future.