Print still refuses to die, particularly in Germany. Despite the costs of print and postage, elektronik informationen has recently increased their circulation from 28,000 to an impressive 31,000 copies. It’s great to see publications growing, even in these digital times, and it’s clear that there is still strong demand for printed magazines in Germany.

Interestingly, in the same email that they sent me to talk about the print circulation, the publishers also pointed out that another success story was their lead generation service, including the customised email newsletters that they offer. So while print remains important, it’s clear that the German market has also taken to digital media: perhaps this the the country that will be best at balancing the traditional forms of media with new technology.