In September 2018, Electronics Weekly completed an advertising effectiveness study to discover whether print really is a vital part of the media mix for advertisements and news.

Interestingly, the results has allowed Electronics Weekly to prove that print is a vital part of the media mix.

The study revealed that readers spent an average time of 23 minutes reading a print version of Electronics Weekly; considerably higher than the time people spent in online sessions. Further, 60% of readers visited an advertiser’s website after seeing it in print, and 49% discussed a print ad with someone else in their company.

The results also disclosed that 36% of readers referred the print version of Electronics Weekly to someone else in their company, whilst 32% requested additional information from the advertiser.

Electronics Weekly’s study clearly presents a perspective that print does work for companies; and with the stats given it’s hard to argue that print isn’t providing positive results.