In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies’ marketing plans, investigating the likely impact COVID-19 would have on budgets, as well as the changes in tactics that would need to be adopted in order to adapt to the crisis.

We are pleased to share with you our final report, which analyses our results and reveals surprising outcomes, such as the unexpected result that many marketers expect to increase their budget as a result of the crisis.

Our study also highlights the budget decisions B2B marketers are making for the second half of 2020 and provides insight into:

  • How B2B marketing budgets are being affected
  • Key changes in the allocation of budget
  • The move to focus on online activities

To download your copy of our report, please click here. 

Alternatively, you can also register for our on-demand webinar, which provides insight into what other B2B technology marketers are doing, in order to help you make better decisions.

If you have any questions on our results, please don’t hesitate to get in touch, we will be happy to provide answers to any queries you may have.