The SalesPOP podcast hosted by John Golden, aims to educate listeners on the latest within B2B Marketing. As part of their expert insights series, they sat down with Mike, Managing Director at Napier, who discusses the benefits of ABM, and how it can help close sales. He also shares how to prepare for tackling and marketing to larger accounts, and the best ways to approach and implement ABM.

Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts.

 

Author

  • Hannah Wehrly

    Hannah’s role will include supporting the team in a variety of areas including lead nurturing, email marketing and content writing. Hannah is extremely enthusiastic and is keen to expand her knowledge, whilst gaining valuable insight into the B2B Technology sector.

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ABM Third Party Podcasts