WEKA FACHMEDIEN has shared details of its new cluster strategy, which focuses on targeting specific market segments, with electronics, ICT and Automation clusters. This focus has introduced a leaner organizational structure, with the aim to offer B2B market partners in the electronics, ICT, and automaton industries with ‘One face to the customer’.
The ICT cluster strategy was successfully implemented in 2019 with the sales team headed by Eric Weis, offering the relevant channels in the ICT business network with ICT CHANNEL, funkschau, LANline and Smarthouse Pro. Stefan Adelmann has taken over the position of Director Content ICT, whilst Dr Jörg Schröper continues as Editor-in-Chief of LANline, driving digital formats and events such as Tech Forums and Datacenter Symposia.
The newly created Electronics cluster has Christian Stadler leading the sales team as Sales Director, reporting directly to Marc Adelberg, Director of New Business. This move now means advertisers and industry partners can reach the readers and users of Markt&Technik, Elektronik, DESIGN&ELEKTRONIK, Elektronik automotive, medical design, SmarterWorld and the business network elektroniknet.de with their market communications via just one contact. In this new organizational structure, the core teams consist of Editor-In-Chief and Managing Editor, with Joachim Kroll taking on the role of Editor-in-Chief of Elektronik and Elektronik automotive, in addition to heading DESIGN&ELEKTRONIK; whilst the new position of Director of Content Electronics will be held by Dr. Ingo Kuss, who will also continue as Editor-in-Chief of Markt&Technik.
In the Automation clutter, Tiffany Dinges takes the position of Sales Director, while Andrea Gillhuber will continue as Editor-in-Chief of Computer&AUTOMATION. The “One Face to the Customer” strategy provides advertisers and industry partners with quick access to contacts for print/e-paper, digital platforms, events and virtual exhibitions of the media brands.
We heard rumblings of several editorial layoffs at WEKA last month, and this move to a new structure means we have had to say goodbye to editors such as Frank Riemenschneider, Gerhard Stelzer, Manne Kreuzer and Hagen Lang. It will be interesting to see what further structure changes will be implemented across the WEKA GROUP moving forward and how this will affect the streamlining of any other editorial teams.