Publishing house WEKA FACHMEDIEN has shared several updates, including news of its virtual trade fair and events, as well as three new lead generation tools.

With the COVID-19 pandemic changing the traditional approach of trade fairs and events, WEKA is hosting and organizing several virtual events across the next few months. Exhibitors are able to set up a trade fair stand to present product innovations virtually, and visitors are still able to network using live chats to speak with exhibitors, with the opportunity to also attend specialist presentations in a digital conference hall. For the full list of current events going ahead, and for more information on how you can get involved, please click here. 

WEKA has also introduced three new lead generation tools: ‘Easter Calendar’, ‘Find the Couple’, and ‘Advent Calendar’. These tactics offer companies the opportunity to engage with prospects and draw attention to specific products or services.  The Easter and Advent calendars provide a countdown, with the option to provide quizzes and competitions for visitors to win a prize, and the ‘Find the Couple’ tool enables companies to raise awareness of products and also enter visitors into a raffle. For further information on these tools please contact Christian Stadler at

It’s great to see a publishing house such as WEKA FACHMEDIEN continue to adapt its offerings. Tactics like this are sure to make a difference, and it’s great to see further publications embracing digital tactics, especially as the trend of digital activities shows no sign of slowing down.