Napier's Guide to Inbound Marketing
Inbound Marketing is a customer-centric marketing strategy that brings potential customers to you, rather than having to fight for their attention. This approach focuses on attracting, engaging, and satisfying customers with content tailored to their specific interests and needs, attracting qualified customers and moving them quickly from awareness to opportunity.
As Inbound Marketing specialists, we wanted to share our resources around Inbound Marketing to support B2B marketers in being successful with this approach. From client case studies to email marketing tips and discussions between experts on our podcasts, find out more about inbound marketing and learn the benefits of using it as a strategy.
Inbound Marketing: 5 Tips for Success
Marketing strategies tend to come and go, but Inbound marketing has proved that it is here to stay.
Even after a decade in the marketing world, inbound marketing is perceived as a ‘revolutionary’ concept; viewed as a strategy that works, it delivers excellent results for companies who have taken the plunge and adopted inbound marketing into their marketing strategy.
However, like most strategies, inbound marketing is not exempt from being reviewed; and marketers should evaluate their tactics regularly to ensure they are producing the results you need.
In our blog post, we explore the top 5 tips which we believe will ensure your inbound marketing will be a success:
- Keep your content fresh
- Position yourself as the industry expert
- Make it easy for customers to contact you
- Increase Inbound Visitors to your Site with SEO Strategies
- Don’t forget to nurture your leads
You can read the blog post here.
27 Essential B2B Marketing Email Tips
Email remains one of the most effective channels for reaching prospects and customers for B2B marketers. In fact, there is a good chance you’re reading this blog post because you saw it mentioned in what is probably our most effective marketing channel: the Napier Newsletter (sign up to Napier News on our blogs page if you’re not already a subscriber!). Getting the best results from email, however, can be a challenge.
In our blog post we uncover our 27 top email marketing tips where we share insights such as:
- Personalise when it makes sense
- Spend time on the subject line
- Make your copy sound like it’s from a human
- Have a clear CTA and repeat it
You can read the blog post here.
Napier Webinars
Napier’s Webinars provide the latest guidance and insight into key marketing trends. From Developing marketing strategies to content marketing, we cover integral and relevant topics with the aim to help you be successful in B2B marketing. We are continually adding new content, so be sure to check back regularly.
Check out the latest inbound marketing episodes:
Contact us
Interested in speaking with the experts? Get in touch with us now!
Napier's Podcasts
Napier’s podcasts, Marketing B2B Technology and The Marketing Automation Moment, offers the latest guidance and insight into key marketing trends, including inbound marketing.
The Marketing B2B Technology podcast features interviews with leading B2B marketers and marketing technology providers, such as MarketMate AI, Webeo and Sharp Pen Media. Get the latest insights into marketing business-to-business technology products.
In The Marketing Automation Moment podcast, Mike Maynard, Managing Director at Napier, and Hannah Kelly, Head of Business Development and Marketing at Napier, discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.
We are continually adding new content so check back regularly for our newest podcasts!
Check out these episodes for inbound marketing:
- The Future of AI in Marketing Automation
- Crossover Episode – Can AI Really Support Content Generation?
- Generating Value with Simple Automations
Napier Case Study - Increasing SEO Value and Traffic with Content
Working with our client Farnell element14, we ran an inbound marketing campaign which utilised content to increase SEO and bring traffic to their new IoT hub website.
The campaign goals included:
- Increase SEO value and traffic to the IoT Hub website
- Increase PR coverage
To read the activities and the results of the campaign, click here.
Working with our client ABB we ran a campaign to raise awareness and generate demand for its products, services and expertise in the food and beverage industry. To highlight ABB’s solutions, we worked with F&B subject experts to manage the creation and delivery of a series of ABB eBooks, we then crafted content based around ABB’s key messaging using interactive Tutrl documents.
To read more about the campaigns activities and results, click here.
How We Solve the Top 10 B2B Marketing Challenges
It’s surprising how often different clients raise the same challenges. That’s what’s great about agency life: we see the same problems, with different context, and can build a toolbox to resolve them.
In our blog post we share our list of the top 10 issues we help clients resolve:
- Content Creation
- Ensuring and Demonstrating Value
- Making Best Use of Marketing Technology
- Marketing Automation
- Lead Generation
- Awareness
- Data Management
- Video Creation
- Marketing Strategy
- Training Your Team
Read the blog post here to uncover the resolutions.
