Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Stop Paying to Reach the Wrong Engineers
Napier B2B's smarter approach to LinkedIn targeting LinkedIn promises B2B marketers access to the people who influence complex purchasing decisions.…
Mark Gradwell Joins Electronic Specifier as Contributing Editor
A familiar face has joined the Electronic Specifier team as experienced electronics journalist and communications professional Mark Gradwell takes up…
Why B2B Tech PR Needs to Stop Chasing Vanity Metrics
If you've worked in B2B technology marketing, you've probably seen the familiar PR report: millions of impressions, an impressive potential reach…
Elettronica Award 2026 to Recognise Excellence across Italy’s Electronics Industry
Organised by Elettronica AV magazine, a new industry accolade, the Elettronica Award 2026, has been launched to recognise component manufacturers…
Electronics Run Club Gets the Industry Moving
A new initiative is bringing electronics professionals together through running, networking, and charitable fundraising. Founded by Nayl D’Souza,…
Napier Shortlisted for 2026 Instrumentation and Electronics Awards – Vote Now!
We are delighted to share that Napier has once again been shortlisted for PR Agency of the Year in this year’s Instrumentation and Electronics…
Future Horizons: August Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor August update. You can find the latest industry insights below: Executive Summary August’s…
AI Meets Direct Mail: Enhancing Marketing Strategies with Brad Kugler at DirectMail2.0
Brad Kugler, CEO and co-founder of DirectMail2.0, joins the podcast to talk about moving from his family’s packaged media business hit by…
The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI
Rafa Flores, Chief Product and Growth Officer of Treasure AI, joins the podcast to talk about his career path from engineering recruiter to…
Elektroniktidningen Prepares for New Editor
Elektroniktidningen (“The Electronics Magazine”) recently announced that long-standing team members Jan Tångring and Per Henricsson will retire after…