Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Women Leaders in Electronics Returns in April 2026
The Women Leaders in Electronics Awards will return in April 2026, bringing the industry together once again to recognise and celebrate the women…
Navigating the AI Gold Rush: Insights on Marketing Automation in 2026
Navigating the AI Gold Rush: Insights on Marketing Automation in 2026 In the first Marketing Automation Moment episode of 2026, Hannah and Mike dive…
TIM Global Media Announces UK & Ireland Leadership Transition
TIM Global Media has announced a leadership transition in the UK & Ireland, marking the retirement of Dave Harvett, effective 31 December 2025.…
Future Horizons: January Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor January update. For the latest industry insights read on below: Executive Summary Annualised…
Human vs AI Machine
Catch-up with Napier's webinar and find out whether AI is good enough to replace humans for some marketing tasks. We'll present the results of our…
Stop Burning Cash: A Quick-Step Guide to Hyper-Targeting Specialist Engineers on LinkedIn
Stop Burning Cash: A Quick-Step Guide to Hyper-Targeting Specialist Engineers on LinkedIn Why are your LinkedIn ads attracting everyone except the…
Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude
Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the…
B2B tech PR agency evaluation: How to Avoid Resource Drain and Maximize Value
B2B tech PR agency evaluation: How to Avoid Resource Drain and Maximize Value The Hidden Cost: What's the True ROI of Your PR Agency? When evaluating…
Why Your SaaS PR Agency for Semiconductor Companies Is Failing You
Why Your SaaS PR Agency for Semiconductor Companies Is Failing You: The Case for Deep Tech Specialists I know you’ve felt the frustration. You’ve…
Why Vetting and Choosing a Technical PR Agency is, and Should be, Difficult.
Why Vetting and Choosing a Technical PR Agency is, and Should be, Difficult. When it comes to engineering or IT companies, choosing the right PR…