Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Japan Tech Insight Tour with ISB Marketing
We are delighted to share a new “Japan Tech Insight Tour” initiative from one of our partner agencies, ISB Marketing, a Tokyo-based B2B marketing…
Harnessing AI for Breakthroughs in Marketing with Jon Benson at BNSN
Jon Benson, founder and CEO of BNSN, joins the podcast to talk about his path from writing the “Fit Over 40” book to becoming a leading…
Future Horizons: June Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor June update. You can find the latest industry insights below: Executive Summary June’s WSTS…
B2B Inbound Marketing for Complex Technology
For many technology companies, the biggest marketing challenge is not just about generating leads. It’s about remaining visible, credible, and useful…
Hardware Pioneers Max 2026
Hardware Pioneers returned to Excel London on 10-11 June, bringing together the electronic engineering and embedded development community for its…
B2B Content Marketing in the AI Era: What Still Drives Results?
AI has transformed content creation. Tasks that once took days can now be completed in hours, helping marketing teams produce more with fewer…
B2B ABM and AI: Smarter Targeting, Better Personalisation for Modern Marketers
For B2B marketers, B2B account-based marketing (ABM) has moved far beyond being a niche tactic for a handful of strategic accounts. Today, B2B ABM is…
AI and PR: The Future of Media Engagement with Iskren Lilov, Muck Rack
In this episode, Iskren Lilov, Global Marketing Manager at Muck Rack, discusses how the company is evolving from a traditional PR tool into an…
Caution and Innovation: AI in Modern MarTech Stacks
Hannah and Mike Maynard discuss how AI is reshaping MarTech. They examine HubSpot’s new MCP server, which gives AI agents direct CRM access for tasks…
The Power of Ownership: Data Sovereignty and Survey Tools – Elliot Kim – Checkbox
Elliot Kim, CEO of Checkbox, explores why online survey tools are now largely a solved problem—and why the real differentiator lies in the company…