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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Key Insights from HubSpot’s State of Marketing Report 2025

As AI and automation technologies continue to transform the landscape, marketing is evolving faster than ever before. With tighter scrutiny on…

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Editor of Power Electronics News Starts Two New Series!

Maurizio Di Paolo Emilio, the Editor of Power Electronics News, recently announced the launch of two new video series, Power Up Circuit Lab and ESD.…

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Challenging Attribution, Repurposing Content, and Elevating Email

This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI…

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Future Horizons: April Semiconductor Update

We’re present this month’s excerpt from Future Horizons’ April report on the semiconductor market. Read on to discover the latest insights and…

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The Power of Audience Narratives – Francesco D’Orazio – Pulsar

Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from…

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IEN Europe Marks 50 Years

Congratulations to IEN Europe, which is celebrating 50 years in covering the industrial engineering industry. From originally building connections…

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Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated

Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand…

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MVPro Media Launches North American Website

MVPro Media, the UK-based B2B publishing company specialising in machine vision and industrial image processing, has recently announced the launch of…

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Brands, Beats & Bytes Podcast – Seizing Opportunities & Elevating Others

Mike recently joined the Brands, Beats & Bytes podcast to talk about his career journey. He shares some of his career-defining lessons and the…

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If You Aren’t Growing, You’re Going Backwards…

When I was young, my dad kept telling me that if I wasn’t getting better, then I was going backwards. This seemed to apply particularly to cricket,…

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