Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike…
Success for First Microelectronics UK Event
Last week, the first Microelectronics event took place at the Excel in London. Featuring exhibitions, conference sessions, workshops, and product…
IoT Insider Welcomes New Editor
IoT Insider and AutomationNews has welcomed a new Editor to its team: Lucy Barnard. Lucy will be leading the direction of both publications, covering…
Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce
In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They kick off with Act-On’s new…
The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk
Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting…
Get your Geek on with Electronics Notes
Electronics Notes has been continuing to develop its online shop and is starting to broaden out the product range. One key product being introduced…
If You’re Not Testing, You’re Guessing: Why Experimentation is the Key to B2B Growth
Experimentation is not a marketing buzzword. It is a fundamental approach to adaptation and innovation that can be the difference between success and…
Microelectronics UK Set for September Launch at ExCeL London
A new event, Microelectronics UK, will debut on 24th–25th September 2025 at ExCeL London, bringing together the UK’s microelectronics,…
A Napier Webinar: How to Change Your Marketing for the Rest of the Year
Register for Napier's webinar and learn the simple steps that will boost performance to ensure you hit your marketing goals for 2025. Learn how…
Marking Smarter Marketing Campaigns in a Tech-Driven World
Listen to Mike’s recent episode of That Tech Pod, where he discusses what real success looks like—beyond clicks and leads—how Napier chooses which…