Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Webinar: GDPR: What the Hell is Legitimate Interest?
We see many companies running marketing campaigns that are held back by their approach to GDPR and other privacy legislation. The biggest problem is…
Quality or Quantity – Which is the Best Approach?
Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how…
A Napier Podcast Interview with Lisa Rees – Avnet Silica
Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series.…
WEKA Fachmedien Introduces AI Newsreader: Meet Elli
WEKA Fachmedien has announced an online video news channel hosted by a presenter called Elli. The twist is that Elli isn't real: she has been created…
Success for The InnoElectro Exhibition and Conference
The InnoElectro Exhibition and Conference, held from 23rd to 25th April 2024, has reported that it doubled in size from last year's show, with a 42%…
IOT Insider Hirers New Editor
IOT Insider has welcomed a new Editor to the team, Caitlin Gittins. With three years of experience within the B2B sector, Caitlin's experience spans…
Future Horizons: May Semiconductor Update
We are delighted to share May's semiconductor update from Future Horizons. Find out more about the current outlook of the market below: Executive…
The Latest From the World of Marketing Automation
Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by…
A Napier Podcast Interview with Georgios Grigoriadis – Baresquare
Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and…
AI Content Generation: Napier’s New Service
Pretty much everyone reading this post will have tried AI, and we’ve all had a similar experience. The first time you see AI-generated content for a…
