Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Webinar: Segmentation Secrets: 9 Ways to Target the Right Audience
Do you struggle to target the right audiences with your campaigns? Or find it difficult to reach your target audience in the most impactful way?…
Is your data safe? HubSpot’s Hack Creates Concerns
HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data…
Q&A With Napier’s Digital Marketing Apprentice
‘Napier Has a Get Stuck in Approach’ Starting out as a young B2B marketer can be daunting, especially in such a competitive landscape. Where…
A Napier Podcast Interview with Andrus Purde – Outfunnel
Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams…
Future Horizons: June Semiconductor Update
This month, we are happy to share both the June semiconductor extract from Future Horizons, plus an exclusive discount of 10% on Future Horizons…
A Napier Webinar: The Good, The Bad, and The Ugly of Marketing Measurement
Are you struggling to impress the board with the results of your marketing and PR campaigns? Would you like to align your marketing KPIs to business…
Editorial Promotions at Startups Magazine
Startups Magazine has announced the promotion of two key members of staff, who will be taking on new roles within the organisation. Anna Wood has…
Circuit Cellar Magazine Announces New Content Editor
Circuit Cellar magazine has announced that Jurij Mikeln, current Editor-in-chief at Svet elektronike, will be joining the publication, taking up the…
Napier Ranked in Top 50 Agencies in the B2B Marketing Benchmarking Report 2024!
We are delighted to share that Napier has been featured in the B2B Marketing Benchmarking Report 2024, ranking in the top 50 of UK B2B marketing…
A Napier Podcast Interview with Mark Donnigan – Virtual CMO
In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into…