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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Even electronics engineers can’t avoid social media!
January 26, 2017
The Mind of the Engineer survey 2016, revealed results that everyone at Napier expected: an increase in the use of social media. As the world…
Napier Is Named as One of England’s Top 100 Apprenticeship Employers
January 23, 2017
On Friday we heard the news that Napier has been recognised as one of England’s top 100 Apprenticeship employers by the National Apprenticeship…
Selezione di Elettronica celebrates 60 years
January 13, 2017
Born in 1957, Selezione di Elettronica is celebrating turning 60 this year! In June, a special hardback edition will be published and distributed to…
E&E Kompendium call for papers
January 12, 2017
E&E Kompendium 2018, the annual reference book for electronics & electronic development is looking for technical papers for its 2018……
Siegfried Best still working in “retirement”
January 8, 2017
I was amused and delighted to receive an email from popular journalist Siegfried Best. In it, he told me "I'm now in the fifth year of retirement –…
WNIE Live announces alliances to strengthen their offering as the UK’s only dedicated Electronics Expo
January 5, 2017
WNIE Live have announced that two additional events will be running alongside them in the same hall on the 9th and 10th May 2017 at the NEC in…
‘What’s New in Electronics’ Hub reports great success and continual growth
January 3, 2017
Since the launch of the new and independent industry hub ‘What’s New in Electronics’ (WNIE) in July, traffic to the site and engagement with industry…
Why don’t we SEO contributed articles?
December 19, 2016
I recently talked to Ian Poole, editor of Radio-electronics and Electronics Notes and he started to mention the lack of search engine optimisation…
Typical Metrics for LinkedIn Advertising Campaigns
December 15, 2016
One of the most common questions we get asked by clients is "How do we compare to other clients?" Knowing whether your campaigns perform better than…
5 Features to Create Amazing Email Campaigns in Mailchimp
December 14, 2016
MailChimp is a great tool for Email Marketing, especially if you’re not ready to jump onto the Marketing Automation train. More than 12 million…
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