Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

New LinkedIn Sponsored Content Format

Updated Specification for LinkedIn Sponsored Content

Just over a month ago, LinkedIn started gradually rolling out its new desktop experience. This redesign was prompted by user feedback in an attempt…

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Why Should you Bother with Social?

As social media continues to integrate itself into our everyday lives, the importance of incorporating social into business, B2B or otherwise is…

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Electronics Bulgaria Celebrates 5th Anniversary

Congratulations to Electronics Bulgaria who are celebrating their 5th Anniversary, having launched in 2012. Electronics Bulgaria is the largest…

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Datateam Business Media unveils UK Manufacturing Magazine

As Brexit presents challenges for the manufacturing industry, manufacturers are striding forward with a positive attitude. Manufacturers appear to be…

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MMG Publishing and CIE appoint New Members to their Teams

MMG Publishing have appointed Charlotte Morgan, as their new Director of Sales, whose focus will be heading up sales across the MMG portfolio. This…

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Why should you write a book? (and simple ideas to help you write your own)

In the last 6 months we’ve seen a trend emerging here at Napier. Marketing collateral is big part of our remit with our B2B technology clients and…

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What’s New in Electronics Live adds an Embedded & Developer Area

What’s New in Electronics Live, the newest event of 2017, will be held from the 9th-10th May at NEC Birmingham, offering the opportunity for visitors…

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Outsourcing Content Generation

It can be surprising how many myths you discover when you look into the workings of a business, especially surrounding content generation. There is…

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Apprenticeship graduation and next steps

In this latest apprenticeship blog, Taylor from our team at sister agency Peter Bush Communications talks about her apprenticeship experience and…

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What’s it like to be a digital marketing apprentice?

The last 4 months at Napier have flown by, and I can safely say I am still enjoying it as much as my first day. This is my second blog for Napier,…

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