Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Why should you write a book? (and simple ideas to help you write your own)
In the last 6 months we’ve seen a trend emerging here at Napier. Marketing collateral is big part of our remit with our B2B technology clients and…
What’s New in Electronics Live adds an Embedded & Developer Area
What’s New in Electronics Live, the newest event of 2017, will be held from the 9th-10th May at NEC Birmingham, offering the opportunity for visitors…
Outsourcing Content Generation
It can be surprising how many myths you discover when you look into the workings of a business, especially surrounding content generation. There is…
Apprenticeship graduation and next steps
In this latest apprenticeship blog, Taylor from our team at sister agency Peter Bush Communications talks about her apprenticeship experience and…
What’s it like to be a digital marketing apprentice?
The last 4 months at Napier have flown by, and I can safely say I am still enjoying it as much as my first day. This is my second blog for Napier,…
Tech Publications’ Plans for 2017 Reveal Surprising Results
At Napier, we take a keen interest in knowing the future of the technology industry, from marketing to the publication world, so at the end of 2016,…
It’s official – Napier is one of the Top 10 B2B PR Agencies in the UK
Napier has been listed as one of the top 10 B2B PR Agencies in the UK. The ranking forms part of B2B Marketing’s annual Benchmarking report which…
The BEEA’s Awards 2017 are open for entries…
The British Engineering Excellence Awards (BEEAs) for 2017 are now open for entries. Having launched in 2009, entries span a huge range of…
Interempresas Media announces new publication Eurofach Electronica
The publishers of Electronica & Communicaciones, Interempresas Media, has taken a step further in its expansion strategy thanks to the…
Chapter 4 – Marketing Automation Mistakes eBook – Marketing Funnel and the Buyers’ Journey
Here's the latest chapter from our eBook, catch up with chapter 1, chapter 2 and chapter 3 now. To create effective marketing automation campaigns…