Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Is there still a place for traditional PR?
In the digital age, it’s understandable to ask, "Is there still a place for traditional PR?"… and the answer? Undoubtedly yes - traditional PR most…
The return of What’s New In Electronics
It's easy to think that the glory days of the past are gone (particularly if your football team is Ipswich Town). I even dream that perhaps some of…
Inbound Marketing: Europe is Catching Up with America
"The State of Inbound 2015”, a report by HubSpot, reveals the most successful marketing practices in over 150 countries based on a survey of 4000…
PCIM 2016 review – another successful German show
Yet again PCIM proves that trade shows in Germany are not dying: in fact they are doing really well. PCIM 2016 delivered some impressive results: the…
Facebook Social Media Report – A Study by Napier on B2B Facebook Marketing
Over 65% of businesses in the B2B technology sector think that Social Media is important to their campaigns according to our tech marketing survey…
