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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
ELEKTRONIK REPORT celebrates 40 years
Congratulations to the team at ELEKTRONIK REPORT, who are celebrating 40 years of the publication with issue 6 this year (published on 14th…
Research shows conventional publishers are missing out on digital advertising budgets
If you talk with any of the European electronics publications, you'd think that they were doing really well from the switch to online digital…
LinkedIn launches conversion tracking
LinkedIn has introduced their first conversion tracking tool for sponsored content and text ads. The feature allows marketers to determine if a user…
Google releases Micro-Moments Guide
With mobiles quickly transforming every aspect of our lives, Google has released a new report: Micro-Moments: Your Guide to Winning the Shift to…
Poor visibility costs digital advertisers in the UK £154 million
For the second consecutive quarter, less than half of online ads served in the UK have met minimum viewability thresholds, costing advertisers a…
PRCA launches the Digital PR and Communications Report 2016
The Public Relations and Communications Association (PRCA) has released its fourth annual PRCA Digital PR and Communications Report, produced in…
Enginuity Europe plans documentary on wearables
Phil Ling, editor-in-chief of Enginuity Europe is planning a mini-documentary about Wearable Technology that aims to follow in the footsteps of the…
Brand storytelling – the GE model
The Science and technology Company: GE, has been thinking outside of the box, as they introduce ‘signature stories’ that communicate core strategic…
Survey shows B2B and B2C social media are less different than you’d expect
American agency Clutch conducted an interesting survey that shows a remarkable similarity between the social media channels used by B2B and B2C…