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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

How Native Ads Can Boost Your Digital Advertising Strategy

In January this year we conducted our ‘Tech Marketing Survey’ and asked you how you would be spending your marketing budget this year. Your answers…

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Three Key Elements to Creating A Successful Landing Page Form

As we’ve discovered through previous blog posts, there are a number of key factors that can influence the success of your landing page including…

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Napier Featured in Apprenticeship Service Video

Recently the Napier office was visited by a filmaker for the National Apprenticeship service. Watch the viedeo to learn more about our apprenticeship…

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UK Embedded Systems Conference Goes From Strength To Strength

We are well and truly into trade show season now and whether we are helping our clients who are exhibiting or organising our own trips to the must…

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The Anatomy of a Landing Page – Best Practises for Creating Successful Landing Pages

If you’ve read our previous post about landing pages, you’ll know why they are so valuable. Now you need to know what to do to make your landing…

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IDTechEx Proves Shows Are Still Important

Last week I was able to attend the IDTechEx event in Berlin. At the event they combined a number of related shows addressing: Sensors Wearables…

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