Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
You’ve Won The Customer – Is Your Job as a Marketer Done?
Your hard work has paid off and your marketing efforts have won you business but now is most definitely not the time to take your foot off the gas.…
Congratulations to PowerPulse on reaching 20 Years
We would like to congratulate the popular power publication PowerPulse on 20 years of publication. We normally blog about European media, but for big…
ETN offers range of marketing opportunities in Finland
We recently reported that Elektroniikkalehti had rebranded to ETN, making things a lot easier for those of us with limited Finnish to discuss this…
EE Journal warns of the “Media Mafia”
Many people are warning that the Utopian days when any journalist could write whatever they wanted, without commercial issues (i.e. the advertising…
PSDpuzzler Tests the Experts
Often it seems you are no longer rewarded for the knowledge you attain and learn within our industry. It has become, rightly so, an expectation of…
My life as Napier’s latest Intern
When trying to find a summer placement, the first thing you have to ask yourself is what can you learn from it? You want to be inspired, to learn…
Striking a balance between “owning” and “renting” contacts
Marketing has changed dramatically over recent years, as the cost of reaching contacts you have in your database approaches zero. Twenty years ago,…