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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Three Reasons Why You Need to Be Using Landing Pages
Landing pages are a great tool for any marketing manager, so it is surprising to learn from MarketingSherpa’s landing page handbook that 44% of…
15,000 People Visit SMT Hybrid Packaging 2016
The organizers of SMT Hybrid Packaging report that 15,000 people attended this year's event, to see the 420 exhibitors at the show. The full analysis…
Understanding the Fundamentals of the Best Inbound Marketing Practices
Entrepreneurs and business leaders have realised that inbound marketing is the most effective way to attract potential customers. It is more relied…
How to Win an Award Blog Series – 3. Is part of winning an industry award down to luck?
With any awards programme, there are factors you can control such as your choice of product, the category you choose to submit your entry into and of…
How to Win an Award Blog Series – 2. How to write a winning awards entry
Before you begin, have you read our first post in the series? If not you can catch it here 1. Choosing the right awards programme for your business…
How to Win an Award Blog Series – 1. Choosing the right awards programme for your business
Winning an Industry award adds credibility, gives a brand great kudos and set’s you apart from the competition, which is great for brand awareness…