Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
One step forward to the NEW EU-US Privacy Shield agreement – it’s a marvel or is it?
Since the old data protection safe harbour agreement between the US and EU was declared invalid in October 2015 there’s been much anticipation about…
Google ditches Flash
Recently Google has announced that they will be converting any display network ad from Flash into HTML5. From June 30th, 2016 AdWords and DoubleClick…
Marketing Automation for a Happier, More Profitable Sales Team
There are really only two reasons why companies need marketing and PR, either they have something to sell or they want to raise their profile.…
Myth-Busting Marketing Automation – 3 Things You Need To Know
The use of marketing automation software is increasingly more common yet many marketing managers are still concerned about investing money in new…
BEEAs Awards 2016 Open For Entries
Those of us who have been in the industry a long time will have seen many awards events come and go. Several publishers and event organisers have…
5 Key Facts About Marketing Automation for B2B Marketing
How do you promote your company? I’m betting you'll have a website, pretty standard in today’s times. Maybe you run print ad’s in trade publications…
Total Lighting joins the MMG Publishing Family
Launched in 2005, independent publisher MMG Publishing is responsible for circulating high quality editorial content and advertising opportunities to…
Embedded World 2016 in Review: The Biggest Ever Show To Date
Industry-wide and on a global stage, Embedded World has long been regarded as the number one place to exhibit and visit when it comes to embedded…
How to move forward with your SEO?
With customers having the power nowadays, you could arguably say that SEO success is no longer about simply being found online. You also need to…
A First-Timer’s View of Embedded World 2016
With plenty of industry shows under my belt, I was hotly anticipating my first visit to Embedded World in Germany. I spent the weekend beforehand…