Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Why don’t we SEO contributed articles?
I recently talked to Ian Poole, editor of Radio-electronics and Electronics Notes and he started to mention the lack of search engine optimisation…
Typical Metrics for LinkedIn Advertising Campaigns
One of the most common questions we get asked by clients is "How do we compare to other clients?" Knowing whether your campaigns perform better than…
5 Features to Create Amazing Email Campaigns in Mailchimp
MailChimp is a great tool for Email Marketing, especially if you’re not ready to jump onto the Marketing Automation train. More than 12 million…
Be a part of our B2B Tech Publications Outlook Survey
As 2016 heads to a close, here at Napier we like to look at the predictions for the future, especially in relation to B2B Tech publications and what…
It’s time for our European Tech Marketing Outlook Survey
With 2017 just around the corner, it’s time for our annual European Tech Marketing Outlook Survey. Every year, this survey produces exciting results,…
How does LinkedIn Perform for B2B Businesses?
LinkedIn has gone a long way since it launched. From a tiny professional networking site it has become a strong marketing force. Most B2B companies…
Engineering Design Show attracts record number of attendees
The Engineering Design Show events, which include the Electronics Design Show and the Embedded Design Show attracted record visitor numbers for the…