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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Bill Barron joins OpenSystems Media
Well-known industry veteran Bill Barron has been appointed Strategic Account Manager at OpenSystems Media. Prior to joining the OMS Team Bill spent…
How can brands differentiate themselves in the World of IoT?
The Internet of Things (IoT) or Internet of Everything, as is probably now more appropriate, was a phrase coined by Kevin Ashton back in 1999, when…
Three Top Tips for Generating Leads Through Social Media
With marketing managers often under pressure to help generate leads for the sales team and raise awareness of the company brand, social media is a…
The Biggest European PR Mistakes US Brands Make
Let’s get straight to it. Europe consists of 51 countries and 23 official languages (not to mention the additional 60 unofficial languages), many…
Preparing your CEO for European Media Interviews
Cultural differences across Europe can have a significant impact on your European PR strategy, and research conducted by the Public Relations Global…
Four Things to Consider When Doing Technology PR in Europe
For many US tech brands that have mastered their homeland, the next big frontier is often Europe. But how many of these companies actually see…
Cision enhances its Communications, Social Media and Analytics offerings by Acquiring PR Newswire
In December 2015 – Cision, a global media intelligence company announced its agreement to acquire PR Newswire, an American based company offering…
