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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
UK Embedded Systems Conference Goes From Strength To Strength
We are well and truly into trade show season now and whether we are helping our clients who are exhibiting or organising our own trips to the must…
The Anatomy of a Landing Page – Best Practises for Creating Successful Landing Pages
If you’ve read our previous post about landing pages, you’ll know why they are so valuable. Now you need to know what to do to make your landing…
IDTechEx Proves Shows Are Still Important
Last week I was able to attend the IDTechEx event in Berlin. At the event they combined a number of related shows addressing: Sensors Wearables…
Three Reasons Why You Need to Be Using Landing Pages
Landing pages are a great tool for any marketing manager, so it is surprising to learn from MarketingSherpa’s landing page handbook that 44% of…
15,000 People Visit SMT Hybrid Packaging 2016
The organizers of SMT Hybrid Packaging report that 15,000 people attended this year's event, to see the 420 exhibitors at the show. The full analysis…
Understanding the Fundamentals of the Best Inbound Marketing Practices
Entrepreneurs and business leaders have realised that inbound marketing is the most effective way to attract potential customers. It is more relied…