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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Elektroniikkalehti rebrands to ETN
Elektroniikkalehti, published twice a week on Wednesday's and Friday's, is a Finnish online publication focused on the electronics industry. The…
Napier Climbs the List in B2B Marketing’s Top Marcomms Agencies and Fastest Growing B2B Agencies League Tables
Having had an incredibly successful year at Napier, following the acquisition of Peter Bush Communications, as well as several client wins and…
Call for Papers – E&E Kompendium
Authors have been invited to submit proposals for the E&E Kompendium 2017, the annual reference book for German electronics engineers.…
New Editor, New Era for CIE Magazine
Multimedia Journalism graduate Amy Wallington begins her Editorial career at CIE Magazine. After graduating university in 2015 having specialised in…
Data Protection ‘Safe Harbor’ Agreement Rejected, January 2016 Datageddon Looms
The European Court of Justice has struck down the Safe Harbor agreement that allows organisations to transfer data from the EU to the USA, a ruling…
3 Tips for Managing the Changing B2B Buyers Journey
The modern day buyer has far more control over their purchase journey than the vendor has over the selling cycle, a shift in dynamics that has…
The Latest B2B Tech Trends to Watch
As the technology available to marketers continues to grow at an unprecedented rate, it becomes more and more challenging for brands to identify…