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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
How to Win an Award Blog Series – 3. Is part of winning an industry award down to luck?
With any awards programme, there are factors you can control such as your choice of product, the category you choose to submit your entry into and of…
How to Win an Award Blog Series – 2. How to write a winning awards entry
Before you begin, have you read our first post in the series? If not you can catch it here 1. Choosing the right awards programme for your business…
How to Win an Award Blog Series – 1. Choosing the right awards programme for your business
Winning an Industry award adds credibility, gives a brand great kudos and set’s you apart from the competition, which is great for brand awareness…
One step forward to the NEW EU-US Privacy Shield agreement – it’s a marvel or is it?
Since the old data protection safe harbour agreement between the US and EU was declared invalid in October 2015 there’s been much anticipation about…
Google ditches Flash
Recently Google has announced that they will be converting any display network ad from Flash into HTML5. From June 30th, 2016 AdWords and DoubleClick…
Marketing Automation for a Happier, More Profitable Sales Team
There are really only two reasons why companies need marketing and PR, either they have something to sell or they want to raise their profile.…
Myth-Busting Marketing Automation – 3 Things You Need To Know
The use of marketing automation software is increasingly more common yet many marketing managers are still concerned about investing money in new…
BEEAs Awards 2016 Open For Entries
Those of us who have been in the industry a long time will have seen many awards events come and go. Several publishers and event organisers have…
