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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Top 10 Changes in B2B PR Over the Last Decade
The driver behind effective PR remains the same as it did 10, 20 even 30 years ago: strong messaging and quality writing. So what exactly has changed…
7 Changes in B2B Tech Marketing
The emergence of digital has resulted in significant changes in B2B tech marketing, and there has been a subsequent shift in the way marketers are…
21 Marketing Tips and Takeaways from Inbound 2015
Boston; home of Fenway Park, the Freedom Trail, too many Dunkin Donut’s to count and HubSpot’s annual Inbound Conference. Having returned from…
Extend Social Media Ad Reach With Twitter Audience Platform
Twitter recently announced that its Twitter Publisher Network has been renamed Twitter Audience Platform, and will now enable advertisers to create…
How To Address the Disconnect Between Tech Marketers and IT Buyers
A client recently asked me which content IT buyers value the most when making purchase decisions, and one piece of research used quite frequently, to…
LinkedIn Launches Tool to Measure Users’ Professional Brand
Users with a high Social Selling Index are 51% more likely to meet their sales targets LinkedIn has released a data-driven score tool called Social…
Weaving a tale for ABB Drives & Motors at Brintons Carpets – the story behind the story
Whether it’s a holiday abroad, a restaurant or the latest smart phone, the value of a word of mouth recommendation is well known when it comes to…
