Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Biggest European PR Mistakes US Brands Make
Let’s get straight to it. Europe consists of 51 countries and 23 official languages (not to mention the additional 60 unofficial languages), many…
Preparing your CEO for European Media Interviews
Cultural differences across Europe can have a significant impact on your European PR strategy, and research conducted by the Public Relations Global…
Four Things to Consider When Doing Technology PR in Europe
For many US tech brands that have mastered their homeland, the next big frontier is often Europe. But how many of these companies actually see…
Cision enhances its Communications, Social Media and Analytics offerings by Acquiring PR Newswire
In December 2015 – Cision, a global media intelligence company announced its agreement to acquire PR Newswire, an American based company offering…
Elektroniikkalehti rebrands to ETN
Elektroniikkalehti, published twice a week on Wednesday's and Friday's, is a Finnish online publication focused on the electronics industry. The…
Napier Climbs the List in B2B Marketing’s Top Marcomms Agencies and Fastest Growing B2B Agencies League Tables
Having had an incredibly successful year at Napier, following the acquisition of Peter Bush Communications, as well as several client wins and…
Call for Papers – E&E Kompendium
Authors have been invited to submit proposals for the E&E Kompendium 2017, the annual reference book for German electronics engineers.…
New Editor, New Era for CIE Magazine
Multimedia Journalism graduate Amy Wallington begins her Editorial career at CIE Magazine. After graduating university in 2015 having specialised in…
