Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Weaving a tale for ABB Drives & Motors at Brintons Carpets – the story behind the story
Whether it’s a holiday abroad, a restaurant or the latest smart phone, the value of a word of mouth recommendation is well known when it comes to…
Adobe Questions Value of Mobile Visitors as Webmasters Continue to Freak Out Over Google’s Mobilegeddon
Earlier in the year we were warned that if websites remained non-responsive after April 21st, Google would penalise your site and you would see your…
Why Doesn’t Anyone Read My Content? A Three-Step Process to Building Audience Insight
Generating content that cuts through the noise and grabs attention is integral to the success of any PR and marketing campaign, but many content…
Webinar: Find out how apprenticeships have become a key part of our recruitment strategy
Following on from our successful presentation at the FSB's Apprentice Event back in May, Mike and I were invited to share our apprentice journey with…
Filling the STEM gap with the Micro:bit
As more and more jobs centre around digital technology, and the 'internet of things' becomes less of a buzzword and more of a reality, the pressure…