Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Napier Accepts Invitation to Present at the FSB Apprenticeship Event
As a supporter of apprenticeships in the PR and marketing industry, we were pleased to accept an invitation from the Federation of Small Businesses…
Email Rendering on Apple Watch: Are Plain Text Emails the Future?
While the release of the eagerly-awaited Apple watch is finally upon us, it’s left many email marketers and designers questioning how exactly their…
Why the ‘ matters
A reader’s letter to my local newspaper caught my eye this week. It came from a 10-year old girl…
Great B2B Campaigns Need Deep Insight
Great campaigns are driven by insight: brands and agencies understanding the perceptions of potential customers and how to change them to help the…
Anritsu Appoints Napier to Increase European Presence
Napier has been selected by Japanese test and measurement solutions manufacturer Anritsu, to increase the company’s presence in the European media.…
B2B Lead Generation Ideas
While there is no doubt that lead generation can be challenging, the ability to provide qualified opportunities to your direct and channel sales…
What makes customers “click” on email campaigns?
Email service provider Constant Contact has released new research findings, revealing exactly what it is that makes customers not only click-through…
Napier Ranked 11th in B2B Marketing’s PR Agency League Table
Congratulations to everyone at Napier: we’ve been listed at number 11 in B2B Marketing’s Top PR agency league table. We’ve had a great year, having…
5 Things B2B Buyers Want from Your Content
Every savvy marketer knows that content marketing has become a crucial element in nurturing prospects into sales-ready leads, but it’s not often…