Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Data Protection ‘Safe Harbor’ Agreement Rejected, January 2016 Datageddon Looms
The European Court of Justice has struck down the Safe Harbor agreement that allows organisations to transfer data from the EU to the USA, a ruling…
3 Tips for Managing the Changing B2B Buyers Journey
The modern day buyer has far more control over their purchase journey than the vendor has over the selling cycle, a shift in dynamics that has…
The Latest B2B Tech Trends to Watch
As the technology available to marketers continues to grow at an unprecedented rate, it becomes more and more challenging for brands to identify…
The Top 10 Changes in B2B PR Over the Last Decade
The driver behind effective PR remains the same as it did 10, 20 even 30 years ago: strong messaging and quality writing. So what exactly has changed…
7 Changes in B2B Tech Marketing
The emergence of digital has resulted in significant changes in B2B tech marketing, and there has been a subsequent shift in the way marketers are…
21 Marketing Tips and Takeaways from Inbound 2015
Boston; home of Fenway Park, the Freedom Trail, too many Dunkin Donut’s to count and HubSpot’s annual Inbound Conference. Having returned from…
Extend Social Media Ad Reach With Twitter Audience Platform
Twitter recently announced that its Twitter Publisher Network has been renamed Twitter Audience Platform, and will now enable advertisers to create…
