Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Client Case Study: Interview with an astronaut
Space. The final frontier. No, this isn’t a commentary on hit TV series ‘Star Trek’ or even a report on the lunar eclipse this morning. This is…
Evaluating PR Campaigns
Evaluating PR campaigns is difficult! Marketing managers spend huge amounts of time and effort, but when the order arrives it’s often the sales team…
Arrow buys Hearst Electronics Group: are distributors the future for publications?
Whilst it appears to have been an open secret that Hearst was keen to offload its technology titles, it does come as a bit of a surprise that Arrow…
You Should Be Sending More Email Campaigns
There is no denying that emails are one of the most powerful tools in any marketers’ toolbox, and their ability to quickly and effectively measure…
Understanding the B2B Buying Landscape: Infographic
B2B buyer behaviour has been under the microscope for many years, and as buyers continue to evolve as quickly as the media and channels around them,…
Dr. Dobbs to close. Is this the end of the (B2B publishing) world?
I shouldn't be shocked by publications closing: there have been so many good titles fall by the wayside recently. But Dr. Dobbs? How can UBM possibly…
B2B Marketing Trends: What to Expect in 2015
It barely feels like a year has passed since we last thought about what the new one will bring, but with January fast approaching, these are our…