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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
How To Address the Disconnect Between Tech Marketers and IT Buyers
A client recently asked me which content IT buyers value the most when making purchase decisions, and one piece of research used quite frequently, to…
LinkedIn Launches Tool to Measure Users’ Professional Brand
Users with a high Social Selling Index are 51% more likely to meet their sales targets LinkedIn has released a data-driven score tool called Social…
Weaving a tale for ABB Drives & Motors at Brintons Carpets – the story behind the story
Whether it’s a holiday abroad, a restaurant or the latest smart phone, the value of a word of mouth recommendation is well known when it comes to…
Adobe Questions Value of Mobile Visitors as Webmasters Continue to Freak Out Over Google’s Mobilegeddon
Earlier in the year we were warned that if websites remained non-responsive after April 21st, Google would penalise your site and you would see your…
Why Doesn’t Anyone Read My Content? A Three-Step Process to Building Audience Insight
Generating content that cuts through the noise and grabs attention is integral to the success of any PR and marketing campaign, but many content…