Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

B2B vs B2C social media channels

Survey shows B2B and B2C social media are less different than you’d expect

American agency Clutch conducted an interesting survey that shows a remarkable similarity between the social media channels used by B2B and B2C…

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Google introduces Click to Message for AdWords

Google has introduced a click to message function on search ads, to make it easier for brands and customers to interact via SMS. This function will…

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Dickon Ross warns the publishing industry to hold on to their seats

In a recent blog post, Dickon Ross, editor-in-chief at Engineering & Technology, warns publishers that, “In terms of disruption, what’s gone…

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EMS-Anbieter.INFO: The new platform for EMS companies

All-about-TEST has launched its latest website www.ems-anbieter.info. This new platform helps electronic companies find suitable manufacturing…

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E&T magazines shortlisted for three BSME awards

Engineering and Technology magazine has been shortlisted for three BSME awards. These include Dickon Ross who has been shortlisted for the Business…

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