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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Webinar: Find out how apprenticeships have become a key part of our recruitment strategy
July 20, 2015
Following on from our successful presentation at the FSB's Apprentice Event back in May, Mike and I were invited to share our apprentice journey with…
Filling the STEM gap with the Micro:bit
July 10, 2015
As more and more jobs centre around digital technology, and the 'internet of things' becomes less of a buzzword and more of a reality, the pressure…
Napier Accepts Invitation to Present at the FSB Apprenticeship Event
May 20, 2015
As a supporter of apprenticeships in the PR and marketing industry, we were pleased to accept an invitation from the Federation of Small Businesses…
Email Rendering on Apple Watch: Are Plain Text Emails the Future?
May 15, 2015
While the release of the eagerly-awaited Apple watch is finally upon us, it’s left many email marketers and designers questioning how exactly their…
Why the ‘ matters
May 14, 2015
A reader’s letter to my local newspaper caught my eye this week. It came from a 10-year old girl…
Great B2B Campaigns Need Deep Insight
May 13, 2015
Great campaigns are driven by insight: brands and agencies understanding the perceptions of potential customers and how to change them to help the…
Anritsu Appoints Napier to Increase European Presence
May 5, 2015
Napier has been selected by Japanese test and measurement solutions manufacturer Anritsu, to increase the company’s presence in the European media.…
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