Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A new website for Napier in just 4 days!
When you're designing a new website, whether a client or an agency, you want to see results quickly. Despite this urgency, website projects seem to…
Content Marketing Made Easy
Content marketing is all the rage and the web is full of tips and tricks but it’s not just a fashionable marketing trend – if done correctly, it is a…
Arrow to buy UBM’s electronics publications
So it has finally happened. Arrow has purchased UBM's electronics titles, including the American and Asian versions of EE Times, EDN, ESM, Embedded,…
Is there still a place for traditional PR?
In the digital age, it’s understandable to ask, "Is there still a place for traditional PR?"… and the answer? Undoubtedly yes - traditional PR most…
The return of What’s New In Electronics
It's easy to think that the glory days of the past are gone (particularly if your football team is Ipswich Town). I even dream that perhaps some of…
Inbound Marketing: Europe is Catching Up with America
"The State of Inbound 2015”, a report by HubSpot, reveals the most successful marketing practices in over 150 countries based on a survey of 4000…