Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
B2B Lead Generation Ideas
While there is no doubt that lead generation can be challenging, the ability to provide qualified opportunities to your direct and channel sales…
What makes customers “click” on email campaigns?
Email service provider Constant Contact has released new research findings, revealing exactly what it is that makes customers not only click-through…
Napier Ranked 11th in B2B Marketing’s PR Agency League Table
Congratulations to everyone at Napier: we’ve been listed at number 11 in B2B Marketing’s Top PR agency league table. We’ve had a great year, having…
5 Things B2B Buyers Want from Your Content
Every savvy marketer knows that content marketing has become a crucial element in nurturing prospects into sales-ready leads, but it’s not often…
Client Case Study: Interview with an astronaut
Space. The final frontier. No, this isn’t a commentary on hit TV series ‘Star Trek’ or even a report on the lunar eclipse this morning. This is…
Evaluating PR Campaigns
Evaluating PR campaigns is difficult! Marketing managers spend huge amounts of time and effort, but when the order arrives it’s often the sales team…
Arrow buys Hearst Electronics Group: are distributors the future for publications?
Whilst it appears to have been an open secret that Hearst was keen to offload its technology titles, it does come as a bit of a surprise that Arrow…
