Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
You Should Be Sending More Email Campaigns
There is no denying that emails are one of the most powerful tools in any marketers’ toolbox, and their ability to quickly and effectively measure…
Understanding the B2B Buying Landscape: Infographic
B2B buyer behaviour has been under the microscope for many years, and as buyers continue to evolve as quickly as the media and channels around them,…
Dr. Dobbs to close. Is this the end of the (B2B publishing) world?
I shouldn't be shocked by publications closing: there have been so many good titles fall by the wayside recently. But Dr. Dobbs? How can UBM possibly…
B2B Marketing Trends: What to Expect in 2015
It barely feels like a year has passed since we last thought about what the new one will bring, but with January fast approaching, these are our…
ABB Case Study: No detail too small….
We always like to go to town when it comes to making our clients look good. And what better way to promote the use of your client’s products around…
Returning to Napier for round 2…
Hi, I’m Chloe Attwood, now a third year student at Southampton Solent University studying BA (Hons) Public Relations and Communication. During the…
PCIM South America 2014 attracts around 300 experts
Around 300 specialists attended PCIM South America from 14 – 15 October 2014 in São Paulo, Brazil, to find out more about trends and current…