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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Top 3 Marketing Trends of 2014
52% of executives view business related videos on YouTube every week With 2014 drawing to a close, you can most definitely expect to see the usual…
UK conference addresses high reliability system software developers
The Reliable Software Developers' Conference (RSD Conference) is a new event aimed at developers working on safety critical and other high…
Are you paying for adverts that your audience never sees?
There are two million sites in the Google Display Network Google has announced that advertisers using the display network will only be charged if 50…
All I want for Christmas is print…
Power Systems Design North America (PSDNA) will increase its print frequency from six issues a year to 10, matching the sister title Power Systems…
5000 visitors to Electronics For You Expo Western India
It's good to see shows being successful, and the EFY Expo Western India, which was held in Mumbai on the 21st to 23rd November definitely exceeded…
twitter launches Promoted Tweets for retargeting campaigns
twitter will now allow Promoted Tweets to be targeted to people who have previously visited a brand's website. The remarketing (or retargeting) is…
CIPR launches best practice guide for social media campaigns
The CIPR has launched a best practice guide for marketers running social media campaigns in the UK. With the attorney general warning that some…
AdvancedManufacturing.co.uk launches
Centaur Publications has launched a new website, AdvancedManufacturing.co.uk, which provides news for the advanced manufacturing industry. Topics…