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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Electronics Design Show secures impressive keynote speakers
It's great to see the big names in the electronics industry supporting events for engineers, and the Electronics Design Show conference has two very…
The rise of Flipboard as a marketing tactic
6 Billion Pages Flipped a Month on Flipboard Prompted by the success of its user-created social magazines, Flipboard is no longer solely a mobile app…
LinkedIn Launches Sponsored Updates
60% of LinkedIn users have clicked on an ad on the site LinkedIn is about business, business is promoted by marketing, and marketing is all about…
Marketers can no longer neglect mobile advertising
Global Mobile Ad Revenue Up by 82.2% Smartphone growth may well be slowing down in some developed markets, but the growth of mobile advertising is…
If brands don’t self-regulate, the FTC will…
Native Ads are Growing 39% a Year*, But 57% of Consumers Consider Them to Be Misleading Digital changed marketing. But you already knew that.…
New battery technology publication planned
It's always good to hear that a new publication will be launched, and there certainly seems to be an opportunity in the world of battery technology.…
Keywords for killer subject lines: infographic
“Alert” and “Breaking” will boost your open and click through rates by up to 77.6% Words matter. More specifically, words in your email subject lines…
Mesago PCIM GmbH switches from i2i to Messe Frankfurt China for PCIM Asia
Mesago PCIM GmbH has decided to change partners for the PCIM Asia event. They will work with Messe Frankfurt China, organisers of the SPS Industrial…
E&E International sees continued success
Last year publish-industry launched E&E International, an English language title with global circulation. It's great to see that this move has…