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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
How to increase the ROI of retargeting campaigns
98% of users don’t convert on their first visit Despite the once common misconception that retargeting was best left for consumer e-commerce sites,…
Device Developers’ Conference shows small events can grow
The organisers of the Device Developers' Conference have announced that more than 280 engineers, computer scientists and developers attended the…
Call for papers – DATE 2015
The organisers of DATE 2015, which will take place from 9th to 13th March 2015 at Alpexpo in Grenoble, France, have issued a call for papers. DATE…
European Court of Justice makes browsing the internet legal
In a decision laced with a surprising amount of common sense, the European Court of Justice (ECJ) has ruled that internet users don't break copyright…
EDN launches tablet edition
EDN has launched a tablet edition of the publication. Whilst many consumer publications have successfully adopted tablet formats, publications for…
Subcon invests in quality
I was pleased to see that Centaur has decided to invest in the Subcon show, and that the results of this investment were clearly visible as this…
Mary Meeker internet trends report 2014 published
One of the best ways to understand how the internet is developing is to read Mary Meeker's Internet Trends report. The annual report is seen as one…