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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Salesforce acquires ExactTarget
$2.5Bn for email marketing! I'm pretty sure users of Salesforce.com will be smiling after the acquisition of ExactTarget: perhaps finally Salesforce…
Electropages adds in-app newsletters
Users of the Electropages app who subscribe the the email newsletter can now choose to have it sent via an alert directly to their handset or tablet.…
Cookie laws in Netherlands and Poland
Poland and the Netherlands have both passed legislation to implement the EU's "cookie directive". Whilst Poland takes a relaxed approach that is…
Event success helps Findlay expand editorial team
I got an interesting news from Peter Ring, the publisher of New Electronics, talking about the success of the Electronics Design Show. He told me…
The death of unbiased technology journalism?
i think every technology marketer should read Jim Turley's excellent article Consider the Source. It's the best analysis of the impact of the growth…
New Napier video – how to use social media to enhance B2B events
One of the most effective uses of social media in B2B marketing is to build buzz around events. Our latest video explains some of the techniques that…
Retired but still busy!
It's nice to hear that popular journalist Siegfried Best hasn't slowed down since his retirement. As well continuing to write technical articles on…